Strategic Research Initiatives LLC
Strategic Research Initiatives is a full service market research agency based in suburban Phoenix, Arizona. We specialize in automotive advanced product tests and customer experience studies for most of the major automotive and heavy truck manufacturers. We have conducted automotive research in over 25 countries. We also do branding research for international actors, presenters, singers and athletes as well as companies. SRI also does business-to-business research within a variety of industries, particularly for new product launch or expansion, including one-on-one interviews and focus groups.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Non research B2B services.
- Quant: summary report.
- Qual: summary report.
Including any preceding tasks leading up to this service level.
Description
Quantitative Research
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.*
- Questionnaire/DE programming on – or offline.*
- Coding of responses to open ended questions.
- Online reporting.*
- Raw data file preparation.*
- Data tabulations.*
- Advanced statistical analyses.
* Outsourced.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail audits.
- Shop tests.
Qualitative Research
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Recruitment with incentives.*
- Moderating.
- Translation of guide and screener.*
- Venue, hospitality and equipment.*
- Simultaneous translation to English.*
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Online.
- Offline.
- Argentina.
- Australia.
- Brazil.
- Canada.
- China.
- France.
- Germany.
- Guinea.
- Ireland.
- Italy.
- Japan.
- Mexico.
- New Zealand.
- Russia.
- South Korea.
- Spain.
- United Kingdom.
- United States.
- None.
- Management consulting.
- Training.
- Direct marketing.
- Business strategy consulting.
- Communications consulting.
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | |
| Countries: | Argentina, Australia, Brazil, Canada, China, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, Papua New Guinea, Russia, South Korea (ROK), Spain, United Kingdom, United States |
| Resident operations: | |
| Service types: | Quantitative, Qualitative, Secondary research, Non research services |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |
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