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Cambodian Consumer Trends
in 2021- This short market research report looks at shopping trends amongst Cambodian consumers in 2021 to find the consumer ‘sweet spot’. The report examines the five dimensions of shopping influence: Is price or brand more important? How important is the link to Cambodian culture? Which are more attractive: Cambodian or international brands? How important is endorsement by a famous Cambodian personality? Do Cambodian consumers need to feel independent in their product choices? Based on over 500 survey responses, Cambodian consumers are very discerning in terms of price, but they really like products that link back to Cambodian culture. Read the full report for full analysis with 10 charts plus analysis.
- $0
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Custom Consumer Report – Alcoholic Drinks GCC
- Most published market reports on alcoholic beverages focus on industry parameters such as market size, growth, shares and trends. They provide a useful bird’s eye overview of general market performance. However, because the publishers typically compile these reports from relatively few interviews with industry observers and from available market statistics, they do not offer much marketing insight into consumer dynamics. More actionable is to gain an understanding of the attitudes and behaviour consumers adopt about brands in the different (sub) categories of alcoholic drinks, where and how often they buy or consume them, factors that influence this behaviour, the connection they have with brands and how much they spend on them, including market share estimates. In other words, knowledge of consumer opinions and behaviour. Against this backdrop, we are preparing a multi-country consumer survey on alcoholic drinks in the GCC (Persian Gulf) countries, but one with a difference. The questionnaire…
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Custom Consumer Report – Olive Oil
- Most published market reports on olive oil focus on industry parameters such as market size, growth, shares and trends. They provide a useful bird’s eye overview of general market performance. However, because the publishers typically compile these reports from relatively few interviews with industry observers and from available market statistics, they do not offer much marketing insight into consumer dynamics. More actionable is to gain an understanding of the attitudes consumers adopt about the different grades of olive oil, how they compare with other edible oils, their purpose of use, the connection they have with brands and how much they spend on them, including market share estimates. In other words, knowledge of consumer opinions and behaviour. Against this backdrop, we are preparing a multi-country consumer survey on olive oil, but one with a difference. The questionnaire will consist of a core section covering a standard set of key topics that…
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Millennial Housing Aspirations in Cambodia – 2021
- This market research report looks at the current housing situation of Cambodian consumers in Phnom Penh, aged mostly 18 – 39, and their aspirations to move to a place of their own.
- $750
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Social Media Usage among Millennials in Cambodia – 2020
- This market research report looks at how Cambodian consumers aged 18 - 39 use social media in Cambodia during November 2020.
- $400
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