World Research Alliance – One World of Research Solutions

Computer-aided telephone interviewing – CATI.
Web-aided telephone interviewing – WATI.
Computer/web-aided self-completion – CAWI.
Computer-aided face-to-face interviewing – CAPI.
Web-aided personal interviewing (web meeting) – WAPI.
Interactive Voice Response – IVR.
Mystery shopping/calling/mailing.
Home usage tests – HUT.
Central location tests – CLT.
Customer satisfaction surveys – CS.

Focus group discussions (on- and offline).
In-depth interviews (on- and offline).
Hybrid in-depth interviews (semi-qualitative).
User shopping accompaniment.
Ethnographic studies.
Bulletin boards/blogs.

Typically a combination of qualitative, quantitative and secondary research.

Measurement of market size and shares.
Profiling of supply chain.
Past and future market trends.
Market entry strategies.
Demand forecast for new ventures (still on the drawing board), including financial modelling.
Brand share acceleration strategies.

Consolidated extensive coverage from multiple panel operators worldwide.
B2C, B2B and healthcare (physicians and patients).
Sample only or with questionnaire programming/hosting.
Quality control independent from panel operators.
Recruitment source for qualitative projects.

Employee Engagement Survey.
Media Monitor Africa.
Mystery Shopping.
Retail Observations.
Brand & Advertising Tracking.

Market Overview Reports. >> More
End User Dynamics Reports. >> More

Online questionnaire programming/hosting.
Sample sourcing.
Simultaneous translation (online/on-premise).
Transcription services.
Translations.
Focus group venue hire.
Data preparation, validation, coding and tabulations.
Statistical analyses.
Independent quality control audits.

WRA connects research buyers with vendors.
From its global network of 6,000 teams.
Focus on local independent operators.
Prevention of cascading sub-contactors.
Greater cost efficiency.
Clients can communicate diretly with all survey contributors.
Quality control independent from field teams.
Modular and therefore no capacity iimitations.
Central project coordination and client service by professional consultants.

WRA controls data capture directly through online tools.
Field teams administer WRA’s online questionnaires/screeners.
Data validation independent from field teams.
For quant, a minimum of 40% back-checking.
For qual, 100% validation of respondents’ eligibility.
Clients receive a QA report upon concluding the survey.

Membership is free.
Entry in online directory is free and optional.
Members receive RFQs on a priority basis.
Members can promote their services on the WRA website for free.
A community to share experiences and cultivate a spirit of collaboration.

Upload option: in Excel, Word or PDF.
“Quick & Easy RFQ”; post request directly and instantly.
Detailed: an RFQ template that prompts for required service levels.
WRA selects vendor candidates from their profiles.
WRA presents quotations with vendor credentials.
WRA’s mark up on field cost is modest; typically between 5-10%.