Home

  • Computer-aided telephone interviewing – CATI.
  • Web-aided telephone interviewing – WATI.
  • Computer/web-aided self-completion – CAWI.
  • Computer-aided face-to-face interviewing – CAPI.
  • Web-aided personal interviewing (web meeting) – WAPI.
  • Interactive Voice Response – IVR.
  • Mystery shopping/calling/mailing.
  • Home usage tests – HUT.
  • Central location tests – CLT.
  • Customer satisfaction surveys – CS.

>> More
  • Focus group discussions (on- and offline).
  • In-depth interviews (on- and offline).
  • Hybrid in-depth interviews (semi-qualitative).
  • User shopping accompaniment.
  • Ethnographic studies.
  • Bulletin boards/blogs.

>> More

Typically a combination of qualitative, quantitative and secondary research.

  • Measurement of market size and shares.
  • Profiling of supply chain.
  • Past and future market trends.
  • Market entry strategies.
  • Demand forecast for new ventures (still on the drawing board), including financial modelling.
  • Brand share acceleration strategies.

>> More
  • Consolidated extensive coverage from multiple panel operators worldwide.
  • B2C, B2B and healthcare (physicians and patients).
  • Sample only or with questionnaire programming/hosting.
  • Quality control independent from panel operators.
  • Recruitment source for qualitative projects.

>> More
  • Employee Engagement Survey.
  • Media Monitor Africa.
  • Mystery Shopping.
  • Retail Observations.
  • Brand & Advertising Tracking.

>> More
Subscribers can promote their own market reports on our website. They include syndicated reports ready to go. >> More
  • Online questionnaire programming/hosting.
  • Sample sourcing.
  • Simultaneous translation (online/on-premise).
  • Transcription services.
  • Translations.
  • Focus group venue hire.
  • Data preparation, validation, coding and tabulations.
  • Statistical analyses.
  • Independent quality control audits.

>> More
  • WRA connects research buyers with vendors.
  • From its global network of 6,000 teams.
  • Focus on local independent operators.
  • Prevention of cascading sub-contactors.
  • Greater cost efficiency.
  • Clients can communicate diretly with all survey contributors.
  • Quality control independent from field teams.
  • Modular and therefore no capacity iimitations.
  • Central project coordination and client service by professional consultants.

>> More

>> More

  • WRA controls data capture directly through online tools.
  • Field teams administer WRA’s online questionnaires/screeners.
  • Data validation independent from field teams.
  • For quant, a minimum of 40% back-checking.
  • For qual, 100% validation of respondents’ eligibility.
  • Clients receive a QA report upon concluding the survey.

>> More
  • Membership is free.
  • Entry in online directory is free and optional.
  • Members receive RFQs on a priority basis.
  • Members can promote their services on the WRA website for free.
  • A community to share experiences and cultivate a spirit of collaboration.

>> More
  • Upload option: in Excel, Word or PDF.
  • “Quick & Easy RFQ”; post request directly and instantly.
  • Detailed: an RFQ template that prompts for required service levels.
  • WRA selects vendor candidates from their profiles.
  • WRA presents quotations with vendor credentials.
  • WRA’s commission is a modest 5%, including survey partner sourcing, project coordination and data validation.

>> More

Mission

World Research Alliance (WRA) is a global research resource platform for the market research industry.  Our mission is to provide and manage cost-effective one-stop solutions by sourcing capabilities from almost any corner on the globe.

Global Family

We connect research buyers with service providers from a network of nearly 6,000 agencies and freelancers worldwide to fulfill any research related task – no matter how small or big – in a modular fashion from simple fieldwork to complex statistical analysis and reporting.

Modular

The modular approach means that research buyers can combine services from different providers into one project, selected based on capability, experience and pricing level.

Benefits

Research buyers: anonymity, optimum team match in expertise and value, no resource limits and local market knowledge.

Subscribers: receive relevant RFQs on a priority basis, can track their bids and receive feedback. Can post their profile in online directory with dedicated web page. Free subscription and directory entry.