2458 Curry Powder Saudi Arabia
RFQ 2458- B2C - QUANT.QUAL - HUT.WFGD - CURRY POWDER - SAUDI ARABIA
Likely launch: Q2 - 2023. After Ramadan.
This survey draws on both quantitative and qualitative research in the form of a HUT with 150 respondents and 8 focus group discussions in Jeddah and Riyadh. The purpose of the research is to evaluate consumer preferences for curry powder brands and to identify the right product for the local market. Furthermore, the survey is to provide in-depth understanding of the local market's meal preparation and eating habits.
Target respondents are 22-45 year-old females who mainly use Mehra or National Foods curry powder at least once a week and who cook food themselves. Included nationalities are Saudis, Pakistanis and Indians with a monthly household income of between SAR 7,500 - 25,000.