Strategic Research Initiatives is a full service market research agency based in suburban Phoenix, Arizona. We specialize in automotive advanced product tests and customer experience studies for most of the major automotive and heavy truck manufacturers. We have conducted automotive research in over 25 countries. We also do branding research for international actors, presenters, singers and athletes as well as companies. SRI also does business-to-business research within a variety of industries, particularly for new product launch or expansion, including one-on-one interviews and focus groups.
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