Mango Research & Consultancy

We are global research company based in Seoul. As one of the most advanced online research companies in South Korea, we specialize in delivering market research data, using our online panel survey system. Along with online research service, we also undertake qualitative research projects and have a facility for FGD, CLT and Gang survey.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: KOR01WRA Category: Tags: ,

Description

We have the strong workforce that has years of market research industry, which includes the FMCG/Consumer/B2B/IT as well as healthcare research service. Mango has 20 members of dedicative workers. Our organization consists of the consultants team, research team, and fieldwork team. The teams are working together organically.

I am pleased to introduce our company’s key members. Our member’s profiles are here below.

  • Chief Consultant, K Kim – Phd in Marketing (Major in NPD) in Joong-Ang Univ – 10 Years in CJ Corp. – Senior Marketing researcher in Nielsen Korea – Specialized in Consumer areas like specialized in NPD Process / Analysis / Marketing Consulting – University Professor in Marketing Dept. – Chief Marketing Consultant.
  • Consultant, Joe – Bachelor’s Degree (Major in Marketing) in SKK Univ. -15 Years in CJ Corp. Marketing Division – Specialized in Consumer Marketing research & Consultant.
  • COO David Kim – Bachelor’s Degree (Major in Marketing) in Sejong Univ. – Senior Marketing Researcher in GRI research – Specialized in Consumer marketing (NPD, market penetration) – 12 Years in consumer research.
  • Researcher Haily Lee – Bachelor’s Degree (Major in Psychology) in Penn State Univ. – Specialized in Consumer marketing (Consumer behaviour) – 3 Years in consumer research.

Let me introduce the panel service we have. Firstly, we have the consumer panel. Our “Mango Panel” system has 520,000 members who can fully represent the population of South Korea. Members of Mango Panel are composed of the general public as well as the specialists like doctor, pharmacist, and lawyer.

Whatever your recruiting needs are, we can help you find the right sample for the project faster and at a lower cost than our competitors. Regarding the healthcare market research, our healthcare panel & DB have 10,000 members which can fully represent all specialties. Members of healthcare panel & DB are composed of specialized medical workers like doctors, pharmacists, and nurses. Whatever your recruiting needs are, we can help you to find the right sample for the project faster and at a lower cost than our competitors. In addition, we have the strong manpower for a research project. Our team members are all experts in the research industry and have at least 10 years of experience. Hope to see you with a project. Thank you.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.*
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.*
  • Advanced statistical analyses.

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.*
  • Translation of guide and screener.*
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.*
  • English transcripts.*

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Panel.
Direct Field Resources

  • China.
  • Japan.
  • South Korea.
  • Taiwan.
  • Vietnam.
Standalone Piecemeal Research Services
 
Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.

 
Qualitative

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
Geographical Coverage Panels
 
Consumer Panel

  • Japan
  • South Korea.
B2B Panel

  • None.
Healthcare Panel

  • China.
  • Japan.
  • South Korea.
  • Taiwan.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Management consulting.
  • Promotions.
  • Public relations.
  • Business strategy consulting.
  • Communications consulting.
 

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