GC Research

We are a Market Research Company based in Colombia that finds, gather and provide information about Latam markets for your strategic decisions. Established in 2008, GC Ventures SAS / GC Research (GCR) is a Colombian company dedicated to offer market research services and consulting, gathering information from primary and secondary sources, using quantitative and qualitative techniques.

We provide full-service research or specific field services depending on your market research projects and in function of your objectives and budget. We are a group of professionals in areas of marketing, psychology, economics, advertising and management with more than 17 years of experience in traditional and online research in different industries. Regardless the magnitude of your research project, our customers obtain the benefit from the expertise and professionalism of our team of researchers, supervisors and interviewers, with a personalized and low-cost direct service.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: COL03WRA Category: Tags: ,

Description

We provide strategic information that enables our customers to understand decision factors and take corrective actions, preventive and proactive, to ensure efficient and profitable business. Our business structure is shaped with the objective to provide market research services at a low cost, competitive, efficient with high quality, according to the information and project needs of our clients in the following areas:

  • Exploratory: GCR provides qualitative insight at a rational and emotional level through Focus Groups (FGs) , Mini Focus Groups, Online Bulletin Boards (OBB), Ethnographies and In-depth Interviews (IDIs) through the following types of studies: motivational comprehension of customer’s behavior, purchase motivations at rational and emotional levels, conscious or unconscious.
  • Attitudinal Comprehension of customer at a cognitive and affective levels of its opinions, believes, fears, inhibitors or purchase decisions.
  • Purchase and Consumption Habits of products or services.
  • Identification of New Concepts of products or services. Profound Knowledge of a product or service.
  • Positioning and Image of brands.
  • Concept / AD Evaluation.
  • Descriptive: At GCR, we conduct surveys in primary and secondary sources of information, supporting our customers in their marketing decisions process through the deployment of quantitative studies such as: Net Promoter Score Satisfaction Branding Advertising Concept Test Brand & Ad Awareness Loyalty Quality of Service Concept Test Product or Package Test Promotional Test Uses & Habits Segmentation & Clustering Shopper Insights Image & Positioning Price Sensitivity Evaluation of Commercial Strategies Tracking Product & Customer Intelligence Demand Modeling Price and Product Modeling Ad-Hocs.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Interactive voice response (IVR).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Colombia
Standalone Piecemeal Research Services
 
Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.
Qualitative

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
 
Excluded Industry Sectors

  • Public sector.
Other B2B Services

  • Call centre.
 

Additional information

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Joined WRA in:

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