Applied Research – West Inc.

Applied Research-West, Inc. is a full service market research company and cover the entire gamut of research services from research design and questionnaire development through data collection, tabulations, advanced analytics, summary reports, and strategic planning.

Service Range

  • Quantitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Raw data file, coded or uncoded.

Including any preceding tasks leading up to this service level.

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SKU: USA21WRA Category: Tags: ,

Description

Segmentation research, price elasticity techniques, conjoint analysis, and regression modeling.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Interactive voice response (IVR).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail census.

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Panel.
Geographical Coverage Panels
 
Consumer Panel

  • United States.
B2B Panel

  • None.
Healthcare Panel

  • None.
Excluded Industry Sectors

  • None.
Direct Field Resources

  • United States.
 
Standalone Piecemeal Research Services
 
Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.
Qualitative

  • Translation of DG and screener.
  • English transcripts.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
 

Additional information

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Regions:

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Resident operations:

Service types:

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Year founded:

Joined WRA in:

Full time staff in listed country:

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