Markwald, La Madrid y Asociados SRL
Markwald is a full service agency that offers both quantitative and qualitative research in Argentina.
Service Range
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Standalone piecemeal support research services.
Minimum Service for Primary Research
- Quant: fieldwork with (if relevant) data entry.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Quantitative Research
In-house Consulting Capabilities
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.*
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.*
- Data tabulations.
- Advanced statistical analyses.
* Outsourced.
Data Collection Methods
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
Qualitative Research
In-house Consulting Capabilities
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
Data Collection Methods
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
Respondents
- Consumers.
- Retailers.
- B2B services.
Secondary Research Methods
- Online.
- Offline.
Direct Field Resources
Standalone Piecemeal Research Services- Argentina.
Quantitative
- Translation of field documents and responses to open ended questions.
- Programming and (if relevant) hosting questionnaire.
- Data tabulations.
- Advanced statistical analyses.
- Summary reporting.
- Full reporting.
- Presenting survey results.
Qualitative
- Translation of DG and screener.
- Simultaneous translation.
- English transcripts.
- Venue with hospitality and equipment.
- Web streaming.
- Summary reporting.
- Full reporting.
- Presenting survey findings.
- Public sector (government or semi-government services).
Summary Info
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| Service types: | Quantitative, Qualitative, Secondary research, Supporting services |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |
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