MITRA Market Research

MMR is a full service market research company with dedicated field teams in Indonesia and Malaysia.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

 

Including any preceding tasks leading up to this service level.

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SKU: IDN02WRA Category: Tags: ,

Description

MMR is a full service market research company with dedicated field teams in Indonesia and Malaysia. We have experienced researchers with varied backgrounds such as, marketing, statisticians/ mathematicians, etc. Our researchers specialise in specific industries such as FMCG, Banking and Finance, Healthcare, Automotive, Telecommunication, etc.

We have extensive experience in managing qualitative and quantitative research projects, both single and multi-country. We are experts in research protocols in most countries and we are accustomed to working in an international setting. Our quantitative field teams manage large scale urban and rural surveys, and continuous tracking studies. We also have experienced qualitative field teams that are capable in handling various qualitative studies.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Mystery shopping – physical visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
Direct Field Resources

  • China.
  • Indonesia.
  • Malaysia.
  • Thailand.
Excluded Industry Sectors

  • Agriculture.
  • B2B Services (e.g. consulting, legal services, advertising, media, PR etc.).
  • Construction/real estate.
  • Information technology and communication (ITC).
  • Luxury goods (high-end beauty products, fragrances, jewellery etc.).
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).

Additional information

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Year founded:

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