WDG Research LLP

WDG has strategic partnerships with marketing and branding consultants in the UK.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Raw data file, coded or uncoded.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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SKU: GBR18WRA Category: Tags: ,

Description

Founded in 1991 by two senior research clients, WDG understands where the client is coming from, it stands by its research, and genuinely cares about the outcomes. We also retain our independence, which allows us the flexibility to offer a full quantitative and qualitative service, or just data only. We work with consumer and B2B companies helping them to develop their brands, engage better with their employees, and get closer to their customers.

Our founders still run the company, and oversee every stage of every research project. We outsource interviewer recruitment and online and f2f survey hosting and fieldwork and manage qualitative field sourcing internally.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.
  • Shop tests.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • United Kingdom.
Excluded Industry Sectors

  • Agriculture.
  • Construction/real estate.
  • Education.
  • Fashion.
  • Furniture and furnishings.
  • Healthcare (incl. medical services and pharmaceuticals).
  • Information technology and communication (ITC).
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).

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