Verde

VERDE is a full-service market research and insight practice based in Mauritius.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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SKU: MUS01WRA Category: Tags: ,

Description

VERDE Frontier Solutions Limited (‘VERDE’) is a market research company with unique market research solutions with integration of specific data science techniques provided to each individual client. Our market research methods include traditional one-on-one interviews, online/mobile surveys, telephone interviews, mystery shopping and focus groups, and we are the only provider of advanced predictive and prescriptive analytics on the Mauritian market.

Our team of experts possess advanced analytical, statistical and mathematical skills, with a combined experience of over 20 years of top management in the financial sector. Clients have direct liaison with partners of VERDE throughout each assignment. VERDE has a very diverse client base, from the start up entrepreneur to the largest conglomerates in Mauritius, and approximately 30% of our client base is from abroad.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Panel.
Direct Field Resources

  • Kenya.
  • Madagascar.
  • Mauritius.
  • Niger.
  • Nigeria.
  • Reunion Island.
  • Rwanda.
  • Seychelles.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Management consulting.
  • Credit reporting, business risk analysis.
  • Business strategy consulting.
  • Communications consulting.
Geographical Coverage Panels

Consumer Panel

  • Kenya.
  • Madagascar.
  • Mauritius.
  • Niger.
  • Nigeria.
  • Reunion Island.
  • Rwanda.
  • Seychelles.
B2B Panel

  • Kenya.
  • Madagascar.
  • Mauritius.
  • Niger.
  • Nigeria.
  • Reunion Island.
  • Rwanda.
  • Seychelles.
Healthcare Panel

  • Mauritius.

Standalone Piecemeal Research Services

Quantitative

  • Translation of field documents and responses to open ended questions.
  • Data tabulations.
  • Advanced statistical analyses.
  • Automated reporting/charting.
  • Reporting.
  • Presenting survey results.
Qualitative

  • Simultaneous translation.
  • English transcripts.
  • Web streaming.
  • Reporting.
  • Presenting survey findings.
 

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