Customer Foresight Group Limited
We provide primary market research and competitive intelligence services.
Service Range
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Standalone piecemeal auxilliary research services.
Minimum Service for Primary Research
- Raw data file, coded or uncoded.
- Qual: moderating.
Including all preceding tasks leading up to this service level.
Description
We provide primary market research and competitive intelligence services to private sector companies in a wide range of industry sectors.
Quantitative Research
In-house Consulting Capabilities
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
Data Collection Methods
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
Qualitative Research
In-house Consulting Capabilities
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
Data Collection Methods
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based based observations (e.g. shopping accompaniment).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
Secondary Research Methods
- Online.
- Offline.
Direct Field Resources
Standalone Piecemeal Research Services- Canada.
- United States.
Quantitative
- Reporting.
- Presenting survey results.
Qualitative
- Reporting.
- Presenting survey findings.
Excluded Industry Sectors
- Agriculture.
- Construction/real estate.
- Packaged fast moving consumer goods.
- Education.
- Entertainment (including sports).
- Fashion.
- Healthcare (incl. medical services and pharmaceuticals).
- Luxury goods (high-end beauty products, fragrances, jewellery etc.).
- Public sector (government or semi-government services).
Summary Info
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| Service types: | Quantitative, Qualitative, Secondary research, Supporting services |
| Year founded: | |
| Joined WRA in: | |
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