Mitra Market Research
Mitra Market Research (MMR) is a full-service market research company with dedicated field teams in Indonesia and Malaysia. Our quantitative field teams manage large scale urban and rural surveys, as well as continuous tracking studies. We also have experienced qualitative field teams that are capable of handling various qualitative studies.
- Quantitative primary research.
- Qualitative primary research.
- Supporting research services.
- Quant: full report.
- Qual: full report.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Quantitative Research
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presentations (incl. online).
- Fieldwork.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online auto reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Onsite intercepts with CAPI.
- Screened in-person interviews with CAPI.
- Telephone interviews using CATI or WATI.
- Central location tests using CAPI.
- Multi-session surveys (e.g. diaries, HUTs).
- Mystery shopping.
- Retail observations (e.g. distribution, merchandising, price checks).
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presentations (incl.online).
- Recruitment with incentives.
- Moderating*.
- Translation of research material.
- Venue, hospitality and equipment.
- Web streaming of IDIs/FGDs.
- Simultaneous translation*.
- English transcripts*.
* Outsourced.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Online in-depth interview.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
- Online bulletin board.
Respondents
- Consumers.
- Retailers.
- Wholesalers/Distributors/Importers/Exporters.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Government officials.
Standalone Research Support Services
- Translations.
- Transcripts.
- Sample sourcing.
- Incentives processing/management.
- Research venue(s).
- CATI stations.
- Sniff/taste booths.
- Research tools (e.g. eye scanners, people meters, CATI hard/software).
Region(s) of Operation
- East & Southeast Asia.
Industry Exclusions
- B2B
Industry Specialisations
- FMCG Research.
- Social Research.
Survey Products
- None.
Summary Info
| Team type: | |
|---|---|
| Service range: | |
| Subscription country: | Indonesia |
| Resident facilities: | CATI Stations, In-office FGD studio with two-way mirror, In-office FGD studio with video/audio link, Taste/sniff booths |
| Year founded: | |
| Full time staff: | |
| Regional Reach: | |
| Resident operations: | |
| Field Capabilities: |
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