Webhaptic Intelligence Limited

Webhaptic Intelligence is an independent, innovative and leading full service marketing, social and opinion research agency in West Africa with offices in Lagos and Accra. We are ranked as one of the top market research companies in Nigeria due to our investments in end-to-end technology based market research that delivers actionable insights. We operate within the business to consumer (B2C) and business to business (B2B) markets offering both qualitative and quantitative research services.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: NGA04WRA Category: Tags: ,


Established in 2014, Webhaptic Intelligence is an independent and innovative market research firm that delivers actionable insights to clients. We specialise in quantitative and qualitative research; assisting clients to gain in-depth understanding of the West African markets and complementing their innovation process.

  • Our Client Profile – We are trusted by companies, international agencies and consulting firms to carry out market research and consulting engagements in West African countries. Our portfolio of clients includes: large multi-nationals commercial companies and non-commercial Companies: NGOs and governments working in the areas of finance, governance, anti-corruptions, human rights, environment, agriculture, educations, health/HIV Aids, labour issues, legal reforms, peace and gender issues.
  • Areas of Expertise – We have proven expertise in both qualitative and quantitative methodologies. Types of studies we have carried out include: data collection, market evaluation and feasibility studies, monitoring and evaluation studies, impact assessments, knowledge, attitude and behaviour studies, pre- and post–intervention studies, image and segmentation studies, work environment and staff surveys.
  • West Africa Research Capacity – Webhaptic Intelligence has offices in Lagos and Benin and conduct on-the-ground market research in Nigeria, Ghana, Liberia, Sierra Leone, and Gambia. Our research team includes: 9 full-time employees. We have over 300 freelance interviewers, transcribers, simultaneous translators located in various regions.

Webhaptic Intelligence conducts an average of 3000 face to face interviews every month, conducted over 200 focus groups in 2018/9 has automated data capture with the ability to capture 500 questionnaires per day, mobile data collection services using tables (105 tablets).

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Off the shelf survey templates.
  • Syndicated continuous tracking .
Direct Field Resources

  • Benin.
  • Gambia.
  • Ghana.
  • Liberia.
  • Nigeria.
  • Sierra Leone.
Standalone Piecemeal Research Services

  • Market research role secondment.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Industry Sectors

  • Agriculture.
  • Education.
  • FMCG.
Industry Exclusions

  • None.

Summary Info

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