Edge Research Services Ltd

Edge Research Services Ltd is an independent full-service research firm headquartered in Lagos Nigeria. We provide data collection, consumer and social research services to local and international organizations seeking to understand consumers, brands, markets or conduct assessments and evaluations in Nigeria and other West African countries.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: NGA03WRA Category: Tags: ,

Description

Edge Research Services Ltd.

Edge Research Services Ltd is an independent full-service data collection and research firm, and a member of the Nigerian Marketing Research Association (NIMRA). Established in 2019, Edge Research Services is fully registered as a Nigerian-based research company according to the laws of the Federal Republic of Nigeria.

We provide data collection, consumer and social research services to local and international organizations seeking to understand consumers, brands, markets or conduct assessments and evaluations in Nigeria and other West African countries.

Edge Research Services has its head office in Lagos, Nigeria and maintain a network of field teams in the 36 states of the federation including the FCT.

  • Our vision: an international research & analytics company providing solutions necessary for clients’ success and long term satisfaction.
  • Our mission: to empower strategic decision making through high quality design, data and analysis.
  • Core values: our core values are reliability, excellence, standard and teamwork.
Why Us?

  • Experience: our team consists of expert project managers, consultants, developers, data scientists, analysts and field officers with wide ranging project experience.
  • We are innovative, collaborative and passionate about improving lives and helping clients succeed.
  • Quality respondents, quality data: we place a premium on recruiting and engaging quality respondents which is the bedrock of any meaningful research. Our recruiters and interviewers are efficient and trained to recruit respondents according to study eligibility criteria.
  • Wide reach and local field staff: Edge research has the capability to conduct research or field data collection anywhere in Nigeria and other West African countries. Our enumerators are residents of the countries/states where they work and have an intimate understanding of everything from the local environment to the local languages. This lend significant cultural, linguistic and operational skills to every research project we undertake.
  • Flexibility: we are skilled in meeting changing client’s requirements while maintaining quality.
  • Sector capacity: Edge Research Services work with organizations across various business domains and we offer tailored-solutions to address client specific needs. We have technical capacity in the following key sectors: Consumer, Health Care & Pharmaceuticals, Non-Profit, Financial Services, Energy, Media and Telecommunications, Government and Public Services.

Quantitative Research

In-house Consulting Capabilities

  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.*
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Mystery shopping – physical visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.

Qualitative Research

In-house Consulting Capabilities

  • Guide and screener development.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.*
  • Moderating.
  • Translation of guide and screener.*
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Benin.
  • Ghana.
  • Nigeria.
  • Togo.
Standalone Piecemeal Research Services
 
Quantitative

  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
 
 
Qualitative

  • Simultaneous translation.
  • English transcripts.
Excluded Industry Sectors

  • None.

Additional information

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