Alphabet SAS
Alphabet is an independent agency, ready to handle quantitative projects but highly specialised in qualitative research and communication studies. Like the letters of the alphabet, modern brand signs (logos, words, images, colours) are linked by codes which must be governed in the best possible way. That is Alphabet’s area of expertise.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting piecemeal qual research services.
- Non research B2B services.
- Quant: fieldwork with (if relevant) data entry.
- Qual: moderating.
Including any preceding tasks leading up to this service level.
Description
More and more communication issues affect behaviour, consumption, social developments. More and more the process of value creation is based on the ability to tell stories; and brands (and organisations) compete to get in deep resonance with their audiences by originating tales which can be shared. As a consequence, the importance of narrative marketing is increasing. Marketing today has to be very sensitive to the symbolic value of products and fully understand the principles of storytelling. Research is a precious tool for grasping the signs of change and identifying the most promising brand stories. In order to succeed, the analysis must be updated to the latest developments of narrative sciences. In this area we offer a specific competence, which in the last few years has led to the publication of several books.
Quantitative Research
- Survey (methodology designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
- Fieldwork with or without data entry.*
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.*
- Coding of responses to open ended questions.*
- Online reporting/tracking.
- Raw data file preparation.*
- Data tabulations.*
- Advanced statistical analyses.*
* Outsourced.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI/WATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
- Recruitment with incentives.*
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.*
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Online.
- Offline.
- Italy.
Qualitative
- Translation of DG and screener.
- English transcripts.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
Specialisations
- Fashion.
- FMCG.
- Leisure.
Industry Exclusions
- Raw Materials.
- Communications consulting.
- Training.
Summary Info
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| Service types: | Quantitative, Qualitative, Secondary research, Supporting services, Non research services |
| Year founded: | |
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| Full time staff in listed country: | |
| Fieldwork tools: | Audio recording equipment, Audiovisual recording equipment, FocusVision, Handheld devices, Simultaneous audio translation equipment, Web streaming other than FV |
| In-house resident facilities (this listing): |
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