Realistic Management Consultancy (RMC)

RMC is a leading field research provider in the MENAT region working with the largest marketing research & consulting companies. RMC is based in the Middle East with its main office in Dubai, UAE. We have a strong presence in the UAE, KSA, Oman, Bahrain, Qatar, Kuwait, Egypt, Jordan, Lebanon, Turkey, and other African countries. We are also partnering with most of the reputed research field agencies in other parts of the world. Managed by a high calibre team of personnel, we take the time to understand the unique demands of your research project, delivering a bespoke solution that gives you the insight that you require. RMC is a member of ESOMAR and Insights Association.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

Send Enquiry to Member
Item ID: ARE04WRA Category: Tags: ,


We are one of the leading field & tab agencies with Head Quarters in Dubai, UAE. At our FGD facility we have a viewing room with one-way mirror, we have web streaming facilities, we also have FocusVision at our Dubai FGD facility. Our FGD facilities are located at a prime location of Dubai with free parking facilities.

Our office location is also excellent for CLT Projects in Dubai. We are a U.A.E based field & tab company with ESOMAR & Insights Association membership. We currently have our own field teams in the U.A.E, KSA, Oman, Bahrain, Qatar, Kuwait, Egypt, Turkey, Jordan & Lebanon. We also do some work in Morocco and other African countries as well as in Iraq, Libya and Afghanistan.

We strictly follow ESOMAR field standards and our focus is always on field quality; we have 35 years plus of experience in the Middle East Countries of conducting field work both quantitative and qualitative. Having attended ESOMAR Congress & several other ESOMAR events has given us large exposure to the research industry, keeping us abreast with all the happenings in the industry.

We have worked with most of the Fortune 500 companies across sectors like Banking/Finance, FMCG, Home & Personal Care, Food & Beverages, Healthcare, Liquor, Lifestyle, Tobacco, Fuel/Lubricants, Automotive, IT, Sports, Technology, Mobile & Internet Service Providers, Travel, Consumer Durables, Education, Real Estate, Advertising, etc.

We have conducted large and small studies in PAPI, CAPI, CATI & CAWI. Our focus has always been quality at competitive costs & delivering as per the schedules. This has led to our clients giving us repeat business. Our Managing Director Mr. Deepak Israni has experience of around 35 years in the Middle East in the Market Research Industry. He has an in-depth understanding of the diversified culture in this region, which helps the clients to get a better insight of the market/category. We have successfully managed and executed over 5,000 projects in the region. In the year 2019 we have successfully executed 70,000 plus quantitative interviews across the region, 200 plus FGDs, 150 plus Mini Groups and 400 plus depth interviews across the region. We have a very experienced team for B2B interviews. We also regularly conduct mystery shopping exercises for our clients.

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.*
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Interactive voice response (IVR).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.*
  • English transcripts.*

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
Direct Field Resources

  • Bahrain.
  • Egypt.
  • Jordan.
  • Kenya.
  • Kuwait.
  • Lebanon.
  • Oman.
  • Qatar.
  • Saudi Arabia.
  • Turkey.
  • United Arab Emirates.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Summary reporting in writing.
  • Full reporting in writing.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting in writing.
  • Full reporting in writing.
Industry Sectors

  • Finance.
  • FMCG.
  • Healthcare.
Industry Exclusions

  • Public Services.
  • Raw Materials.
Facility Images

Summary Info

Member type:

Geographical coverage:



, , , , , , , , , ,

Resident operations:

, , , , , , , ,

Service types:

, ,

Year founded:

Joined WRA in:

Full time staff in listed country:

Fieldwork tools:

, , , , , ,

In-house resident facilities (this listing):



There are no reviews yet.

Be the first to review “Realistic Management Consultancy (RMC)”