Assistance In Marketing

Assistance In Marketing offers qualitative and quantitative research throughout the USA. Offices in New York and Los Angeles feature focus group rooms, telephone center, test kitchens, etc. Experienced staff of nationwide moderators and interviewers.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: USA23WRA Category: Tags: ,

Description

Specializing in automotive research throughout the USA.

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.*
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.*
  • Online reporting/tracking.*
  • Raw data file preparation.*
  • Data tabulations.*
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • B2B services.
Research Products/Specialisations

  • Panel.
Direct Field Resources

  • United States.
Standalone Piecemeal Research Services
 
Quantitative

  • Market research role secondment.
 
 
Qualitative

  • Market research role secondment.
 
Industry Sectors
 
Specialisations

  • Automotive.
  • Luxury Goods.
  • Marketing Communications.
 
 
Industry Exclusions

  • Agriculture.
  • FMCG.
  • Horeca/F&B.
  • ITC.
  • Raw Materials.
 

Additional information

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Year founded:

Joined WRA in:

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