Dimensions Research & Marketing Consultancy

Deeper customer insights are needed, now more than ever. Established in 2002 and operating in the Middle East with its Head Quarters in UAE, Dimensions has emerged as a boutique agency with experienced specialists. We are well positioned to meet the challenge and help brands with data driven decisions. We are a full service agency offering customized qualitative and quantitative research services to the world.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
Minimum Service for Primary Research

  • Quant: presentation.
  • Qual: full report.

Including any preceding tasks leading up to this service level.

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Item ID: ARE05WRA Category: Tags: ,


Dimensions Research & Marketing Consultancy is a leading full service market research agency based in the UAE covering the entire Middle East. We are driven by senior research professionals who have years of market experience and expertise under their belt. Having in-depth experience of applying suitable methodologies across a wide range of different industries, geographies and cultures, we are consistently making an impact on the growth of our clients’ businesses.

We work with leading brands and industry frontrunners in the region and always strive to exceed our clients’ specific needs and expectations. Our cutting-edge research models, advanced research planning and statistical analysis makes us true market analysts.

Some of the regular research studies handled by us are Usage and Attitude, Customer Satisfaction, Brand Health Tracking, Packaging and Pricing Research, Market Understanding, Concept and Product Test, Advertising and Communication Research, Needs Assessment, Shop Along Research and Mystery Shopping etc.

Being Automotive, FMCG and Retail Specialists, we have extensive local knowledge and associations with global brands and experts in conducting car clinics and customer satisfaction studies. 28+ number of fortune 500 companies we work with regularly. 230K number of F2F/CAPI/CATI interviews completed in last 3 years. 10+ number of INDUSTRIES from Automotive to Airlines, we carry deep expertise in various industries. Dimensions’ cover entire MENAP and APAC directly. Europe, USA and Canada are covered through our Global Partners.

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products

  • Omnibus.
  • Off the shelf survey templates.
Direct Field Resources

  • Bahrain.
  • Egypt.
  • Iran.
  • Iraq.
  • Jordan.
  • Kuwait.
  • Lebanon.
  • Oman.
  • Pakistan.
  • Qatar.
  • Saudi Arabia.
  • United Arab Emirates.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Automated reporting/charting.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
  • Market research role secondment.
Industry Sectors

  • Automotive.
  • Consumer Durables.
  • FMCG.
Industry Exclusions

  • None.

Summary Info

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