On Target

A professional LatAm team that make you feel like a king.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: transcripts.

Including any preceding tasks leading up to this service level.

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SKU: MEX03WRA Category: Tags: ,

Description

Over the past 2 decades, On Target has developed strict quality controls to support our clients in accurate decision making based on reliable and trustful information. On Target works with multidisciplinary teams including psychologists, in-field coordinators, project managers, supervisors and our internal recruitment team to exceed our clients’ expectations, providing quality results, quick responses, strict follow-up and practical market insights.

On Target doesn’t use predefined methodological designs. We prefer to innovate and create customized designs to give our clients the exact responses they need. One of our main differentiators is the communication- our clients are being constantly informed about the progress of each project.

Prior to starting the project, On Target develops a work plan which is presented to the client and followed once the project is underway. Any red flags or other relevant issues are reported to the client along the way. We aim to spare you any unexpected inconvenience!

Finally, our team is dedicated and enthusiastic about each project! With the can-do attitude, nothing can stop us in delivering excellent results and exceed clients’ expectations each time.

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Interactive voice response (IVR).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products

  • Research hardware tools.
  • Panel.
  • Research software tools.
  • Off the shelf survey templates.
  • Syndicated continuous tracking .
Direct Field Resources

  • Argentina.
  • Bolivia.
  • Brazil.
  • Colombia.
  • Costa Rica.
  • Ecuador.
  • Guatemala.
  • Mexico.
  • Panama.
  • Peru.
  • Puerto Rico.
Standalone Piecemeal Research Services
 
Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Automated reporting/charting.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
 
 
Qualitative

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.

Geographical Coverage Panels

Consumer Panel

  • Argentina.
  • Brazil.
  • Chile.
  • Colombia.
  • Ecuador.
  • Mexico.
  • Peru.
  • Puerto Rico.
B2B Panel

  • Argentina.
  • Brazil.
  • Chile.
  • Colombia.
  • Ecuador.
  • Mexico.
  • Peru.
  • Puerto Rico.
Healthcare Panel

  • Argentina.
  • Brazil.
  • Chile.
  • Colombia.
  • Ecuador.
  • Mexico.
  • Peru.
  • Puerto Rico.
Industry Sectors
 
Specialisations

  • Automotive.
  • Healthcare.
  • ITC.
 
 
Industry Exclusions

  • None.
Other B2B Services

  • Advertising.
  • Business strategy consulting.
  • Call centre.
  • Communications consulting.
  • Corporate gifts.
  • Credit reporting, business risk analysis.
  • Direct marketing.
  • Event management.
  • Human Resources Placements.
  • Investment consultancy.
  • Management consulting.
  • Merchandising.
  • Promotions.
  • Public relations.
  • Software/website development and testing.
  • Stock taking.
  • Training.

Additional information

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