Realities Research KENSANISO

Realities Research is an organisation driven by passion and commitment to help find solutions to clients’ needs. We are delighted to provide pragmatic insight to help position/re-position our clients.

We offer offline and online service, we do quantitative and qualitative research.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: NGA02WRA Category: Tags: ,


Quantitative Research

In-house Consulting Capabilities

  • Questionnaire designing.
  • Summary reporting.
  • Full reporting.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.*
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.*
  • Online reporting.*
  • Raw data file preparation.*
  • Data tabulations.
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Retail audits.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.*
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.*

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Research Products/Specialisations

  • Omnibus.
Direct Field Resources

  • Angola.
  • Cameroon.
  • Ethiopia.
  • Ghana.
  • Ivory Coast.
  • Kenya.
  • Nigeria.
  • Senegal.
  • South Africa.
  • Tanzania.
  • Uganda.
  • Zimbabwe.

Excluded Industry Sectors

  • None.

Summary Info

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