Realities Research KENSANISO
Realities Research is an organisation driven by passion and commitment to help find solutions to clients’ needs. We are delighted to provide pragmatic insight to help position/re-position our clients.
We offer offline and online service, we do quantitative and qualitative research.
Service Range
- Quantitative primary research.
- Qualitative primary research.
Minimum Service for Primary Research
- Quant: fieldwork with (if relevant) data entry.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Quantitative Research
In-house Consulting Capabilities
- Questionnaire designing.
- Summary reporting.
- Full reporting.
Operational Capabilities
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.*
- Questionnaire/DE programming on – or offline.*
- Coding of responses to open ended questions.*
- Online reporting.*
- Raw data file preparation.*
- Data tabulations.
- Advanced statistical analyses.*
* Outsourced.
Data Collection Methods
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Retail audits.
- Retail census.
Qualitative Research
In-house Consulting Capabilities
- Guide and screener development.
- Summary reporting.
- Full reporting.
Operational Capabilities
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.*
- Venue, hospitality and equipment.*
- Simultaneous translation to English.*
- English transcripts.*
* Outsourced.
Data Collection Methods
- Venue based focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
Research Products/Specialisations
- Omnibus.
Direct Field Resources
- Angola.
- Cameroon.
- Ethiopia.
- Ghana.
- Ivory Coast.
- Kenya.
- Nigeria.
- Senegal.
- South Africa.
- Tanzania.
- Uganda.
- Zimbabwe.
Excluded Industry Sectors
- None.
Summary Info
| Member type: | |
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| Geographical coverage: | |
| Countries: | Angola, Cameroon, Ethiopia, Ghana, Ivory Coast, Kenya, Nigeria, Senegal, South Africa, Tanzania, Uganda, Zimbabwe |
| Resident operations: | |
| Service types: | |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |
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