MarketSense is an independent Moscow-based full-service agency, established in December 2004.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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Item ID: RUS05WRA Category: Tags: ,


How We Are

MarketSense is an independent Moscow-based full-service agency, established in December 2004. We are a highly experienced and creative bilingual team, combining local and cross-cultural research expertise. Reliable partner to both research agencies and manufacturers for already 13 years, working with top-tier international and local clients.

What Makes our Agency Great

The key aspects that make us great are: industry expertise, bilingual team, extended recruitment opportunities, advanced branded solutions, authorized data protection, added-value analysis, and central office location in Moscow with in-house focus group/hall test facilities. Our key people work in research since its foundation in Russia in the mid 90-s, hold Ph.Ds in sociology, social psychology, are speakers at international and local conferences, and are recognized leaders in market and social research.

Our company is a Corporate member of ESOMAR since this membership foundation, which ensures full awareness and compliance with industry latest quality and ethics requirements. MarketSense is a member of OIROM – Russian association, uniting 20 of the largest research players, and has OIROM quality certificate, based on the international standards ISO 20252. We are also members of the organizing committee of Russian Research Week: the biggest annual research event in Russian Federation.

We offer our clientele extended recruitment opportunities: we recruit low-incidence targets, industry experts, affluent audience, and celebrities. Our branded system of qualitative online tools “MarketSense Interactive” keeps in line with latest technological trends. The system allows to carry out online forums and mobile ethnography, manage communities/diaries, and realize online screening of respondents. Another branded solution is a creativity-stimulating research program “Creativity Funnel”, including sequence of stages for stimulating insights and idea generation in qualitative research.

We offer Focus-Vision along with other web-streaming opportunities in any part of the world. Since September 2015 MarketSense holds a status of registered operator of personal data. Beneficially for our clients, all data obtained during research is stored on our local server, which is a requirement of Russian law.

Culture and Philosophy

To us being a researcher is more than a profession – it is a life passion, a way of living, and a destiny. We consider research to be equal to art for its multi-conceptual, exploratory, and visionary nature. We also believe that the researchers cannot do without inspiration and creativity, while only true professionals can reach artistic level of performance. We are convinced that it is the rigorous scientifically-grounded analysis that lies at the heart of quality research. And furthermore, fundamental analysis gives birth to the most valuable and unique insights.


Federal certificate “Leader of Russia 2016”. Silver prize winner among mid-size enterprises.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.
  • Shop tests.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Publications.
Direct Field Resources

  • Russia.
Excluded Industry Sectors

  • Public sector (government or semi-government services).
Standalone Piecemeal Research Services


  • Translation of field documents and responses to open ended questions.
  • Advanced statistical analyses.
  • Presenting survey results.

  • Translation of DG and screener.

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