Conversation Zone Sdn Bhd

The company was established in Jan 2013 and has capabilities in both traditional and non-traditional research methodologies and mystery shopping.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Standalone piecemeal auxilliary research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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SKU: MYS01WRA Category: Tags: ,

Description

The company was established in Jan 2013 and has capabilities in both traditional and non-traditional research methodologies and mystery shopping. We also offer fieldwork services for the following target groups:

  • Teenager and young adults.
  • Mothers with children.
  • Shoppers.
  • Cigarette smokers.
  • Auto vehicle owners.
  • Professional managers & executives.
  • C-suite respondent.

We have a suite of data collection methodologies plus 4 fully set-up CATI stations (computer assisted telephone interviews). Our clients include some major international research agencies namely; Kantar, GfK and Kadence.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analysis.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Computer aided web interviewing (CAWI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Malaysia.
Standalone Piecemeal Research Services

Quantitative

  • Reporting.
Qualitative

  • Web streaming.
  • Reporting.
  • Presenting survey findings.
 
Excluded Industry Sectors

  • Agriculture.
  • Construction/real estate.
  • Electronics.
  • Entertainment (including sports).
  • Fashion.
  • Furniture and furnishings.
  • Healthcare (incl. medical services and pharmaceuticals).
  • Capital equipment.
  • Hotels, restaurants, cafes; F&B).
  • Luxury goods (high-end beauty products, fragrances, jewellery etc.).
  • Non-profit sector (clubs, charity, social development etc.).
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).
  • Travel and logistics.
  • Utilities (power, water etc.).

Additional information

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