Conversation Zone Sdn Bhd
The company was established in Jan 2013 and has capabilities in both traditional and non-traditional research methodologies and mystery shopping.
- Quantitative primary research.
- Qualitative primary research.
- Standalone piecemeal auxilliary research services.
- Quant: fieldwork with (if relevant) data entry.
- Qual: moderating.
Including all preceding tasks leading up to this service level.
Description
The company was established in Jan 2013 and has capabilities in both traditional and non-traditional research methodologies and mystery shopping. We also offer fieldwork services for the following target groups:
- Teenager and young adults.
- Mothers with children.
- Shoppers.
- Cigarette smokers.
- Auto vehicle owners.
- Professional managers & executives.
- C-suite respondent.
We have a suite of data collection methodologies plus 4 fully set-up CATI stations (computer assisted telephone interviews). Our clients include some major international research agencies namely; Kantar, GfK and Kadence.
Quantitative Research
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analysis.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Computer aided web interviewing (CAWI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail observations.
Qualitative Research
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Home based observations (e.g. ethnographic studies).
- Retail based based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Online.
- Offline.
- Malaysia.
- Reporting.
- Web streaming.
- Reporting.
- Presenting survey findings.
- Agriculture.
- Construction/real estate.
- Electronics.
- Entertainment (including sports).
- Fashion.
- Furniture and furnishings.
- Healthcare (incl. medical services and pharmaceuticals).
- Capital equipment.
- Hotels, restaurants, cafes; F&B).
- Luxury goods (high-end beauty products, fragrances, jewellery etc.).
- Non-profit sector (clubs, charity, social development etc.).
- Petrol, oil, gas, petrochemicals.
- Industrial raw materials (other than oil, gas and petrochemicals).
- Public sector (government or semi-government services).
- Travel and logistics.
- Utilities (power, water etc.).
Summary Info
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| Service types: | Quantitative, Qualitative, Secondary research, Supporting services |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |
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