Market Probe International

Market Probe International offers North American and worldwide data collection, qualitative and quantitative research, online surveys, ad tracking, product testing, customer satisfaction, user experience, face-to-face mall surveys, mail surveys, in-depth interviews and focus groups.

Expertise includes survey design, written analysis, data processing ā€“ coding, editing, data entry, computer tabulations, graphics, statistical testing, and database management.

Profit from our 50 years of experience serving the US and international research community.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal auxiliary research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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Item ID: USA15WRA Category: Tags: ,



Market Probe International, Inc. is a global market research company that provides business-to-business and consumer research, both quantitative and qualitative, throughout the U.S. and worldwide. We provide a full range of research consulting, data gathering, programming, tabulating and analytical services. All of our services are available on an as needed basis for qualitative and quantitative research both in the US and internationally.

Market Probe International is widely respected for offering a consistently high quality of market research support. 90% Of our business is generated from repeat clients and referrals. We recognize the value of commitment to our clientsā€™ needs and wishes. We have extensive experience in diverse consumer, B2B, industrial and healthcare categories as well as offering access to hard to reach targets. Main areas of experience:

  • Automotive (including auto clinics).
  • Beauty.
  • Confectionery and other food product testing.
  • Fragrance.
  • Healthcare.
  • Hair care.
  • Household appliances.
  • Industrial products, construction equipment, etc.
  • Luxury products and services.
  • Smart technology.
  • Travel and tourism.

We are currently celebrating our 50th year of serving the market research community and encourage you to take advantage of our experience.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analysis.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Germany.
  • Spain.
  • United States.
Excluded Industry Sectors

  • None.

Summary Info

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