Probe Srl

Probe is an Italian institute that was born in Milan in 1997 as a group of research professionals: since then it has been evolving within quantitative and qualitative research fields.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: ITA10WRA Category:


Profile Summary

In 2005 Probe was one of the first to grab the opportunities offered by the new technologies within the quali-quantitative research fields. For about 20 years Probe successfully took care of foreign clients, coming into contact with new research trends and new techniques for collecting data.

Since 2018 Probe has strengthen its presence in the Italian market by importing the expertise acquired abroad; today the company is characterized by a simple and proactive consulting approach, helping its clients and supporting their business choices.The ongoing research process, that has always distinguished the core of the institution, has fully developed some different products of our own. These are what we proudly call Probe! “

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.


Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Programming/hosting (online) questionnaire.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • In-person interviewing administered through PAPI (including data entry) or CAPI.
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (respondents self-complete) – CAWI.
  • Computer aided telephone interviewing – CATI/WATI.
  • Mystery shopping.
  • Retail observations.
  • Business census surveys.
Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Work/home based in-depth interviews.
  • Venue-based in-depth interviews.
  • Online in-depth interviews.
  • Telephone in-depth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (shop accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Direct Field Resources

  • Italy.
  • France.
  • Germany.
  • United Kingdom.
Industry Exclusions

  • None.
Survey Products

  • Panel (Europe).




Summary Info

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