NuanceTree
Based in China and Hong Kong, NuanceTree is founded by a group of passionate researchers who are dedicated to deliver clear insights that read into the nuances of consumers’ expressions. We aim to make research findings work harder for your organization.
- Qualitative primary research.
- Qual: moderating.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Our belief: opportunities in expressions.
Consumers express themselves in different ways. From their choice of words, to the clothes they wear, to the status updates on social media. Exploring forms of cultural expressions uncovers opportunities for product innovation as well as creating contextually relevant communications to engage consumers.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Reporting by means of an in-person executive presentation.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.
- Simultaneous translation.
- English transcripts.
- Venue based focus group discussions.
- Online focus group discussions.
- Work/home based in-depth interviews.
- Venue-based in-depth interviews.
- Online in-depth interviews.
- Telephone in-depth interviews.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (shop accompaniment).
- Consumers.
- Retailers.
- B2B trading.
- China.
- Hong Kong.
- Taiwan.
- B2B services (e.g., consulting, legal services, advertising, media, PR).
- Petrol, oil and gas.
- Industrial raw materials (other than oil, gas and petrochemicals).
- None.
Summary Info
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| In-house resident facilities (this listing): | FGD Studio with AV link, FGD Studio with two-way mirror, FocusVision, Taste/Sniff test booths |