Based in China and Hong Kong, NuanceTree is founded by a group of passionate researchers who are dedicated to deliver clear insights that read into the nuances of consumers’ expressions. We aim to make research findings work harder for your organization.

Service Range

  • Qualitative primary research.
Minimum Service for Primary Research

  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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Item ID: CHN04WRA Category:


Profile Summary

Our belief: opportunities in expressions.

Consumers express themselves in different ways. From their choice of words, to the clothes they wear, to the status updates on social media. Exploring forms of cultural expressions uncovers opportunities for product innovation as well as creating contextually relevant communications to engage consumers.


Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Work/home based in-depth interviews.
  • Venue-based in-depth interviews.
  • Online in-depth interviews.
  • Telephone in-depth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (shop accompaniment).

  • Consumers.
  • Retailers.
  • B2B trading.
Direct Field Resources

  • China.
  • Hong Kong.
  • Taiwan.
Industry Exclusions

  • B2B services (e.g., consulting, legal services, advertising, media, PR).
  • Petrol, oil and gas.
  • Industrial raw materials (other than oil, gas and petrochemicals).
Survey Products

  • None.




Summary Info

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