Market Concept Decision Support
We help companies learn more about their business through uncovering and understanding what their customers want. We bring a love of research, a passion for the work and years of research expertise. We are the data collection experts: we get your studies fielded and your data collected. We have field offices in 9 African countries and we work directly in 27 countries.
- Quantitative primary research.
- Qualitative primary research.
- Quant: fieldwork.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Our top priority and goal is to be successful; to be the number one in the market research industry in Africa. We help companies learn more about their business through uncovering and understanding what their customers want. We bring a love of research, a passion for the work and years of research expertise. We are the data collection experts: we get your studies fielded and your data collected. We have field offices in 9 African countries and we work directly in 27 countries.
Qualitative
We manage any to all aspects of your study, such as screener development/review, vendor briefings, facility hiring/management, top-notch recruiting, incentivizing respondents, partnering with amazing moderators for virtual and in-person studies. We can arrange focus groups, IDIs, ethnographies, shop-alongs etc.
Quantitative
We manage any to all quantitative services, such as questionnaire development, programming, interviewing management, data quality checks to data delivery, across multiple methods. We can handle online, phone/CATI, exit/in-Store intercepts, mystery shopping, etc.
Quantitative Research
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting in writing.
- Fieldwork with or without data entry.
- Translation of field documents/responses to open ended questions.
- Programming/hosting (online) questionnaire.
- Coding of responses to open ended questions.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- In-person interviewing administered through PAPI (including data entry) or CAPI.
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (respondents self-complete) – CAWI.
- Computer aided telephone interviewing – CATI/WATI.
- Mystery shopping.
- Retail observations.
- Business census surveys.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.
- Simultaneous translation.
- English transcripts.
- Venue based focus group discussions.
- Online focus group discussions.
- Work/home based in-depth interviews.
- Venue-based in-depth interviews
- Online in-depth interviews
- Telephone in-depth interviews
- Home based observations (e.g. ethnographic studies).
- Retail based observations (shop accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Nigeria.
- Angola.
- Burundi.
- Cameroon.
- Democratic Republic of Congo.
- Cote D’ivore.
- Egypt.
- Ghana.
- Guinea.
- Kenya.
- Liberia.
- Madagascar.
- United Arab Emirates.
- None.
- Omnibus (Africa).
- Syndicated continuous tracking (Africa).
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | |
| Countries: | Angola, Burundi, Cameroon, DR Congo, Egypt, Ghana, Guinea, Ivory Coast, Kenya, Liberia, Madagascar, Nigeria, United Arab Emirates |
| Resident operations: | |
| Service types: | |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |