Eco Research Ltd.

Eco Research is a firm specialising in market and social research in Africa; tools design, data collection, analysis and reporting. We also provide field and tab services on behalf of our clients and other research firms.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: KEN07WRA Category: Tags: ,


Profile Summary

Eco Research was established in 2009 and has since enjoyed a steady growth to become what it is today; we are among the leading market and social research suppliers in Africa. We have developed this by consistently delivering high quality data and developing a solid reputation for providing strategic insight and timely service to our clients. We have unmatched capacity to tackle both quantitative and qualitative research seamlessly.

We have the following attributes that elevate us above the rest:

  • Regional network.
  • Diverse specialised personnel.
  • Actionable solutions/recommendations.
  • Modern approach to issues.
  • Value of teamwork.
  • Flexibility of timing and cost.
  • Support for local capacity development.

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.


Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Programming/hosting (online) questionnaire.
  • Coding of responses to open ended questions.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (including data entry).
  • Computer aided personal interviewing.
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (respondents self-complete) – CAWI.
  • Computer aided telephone interviewing – CATI/WATI.
  • Mystery shopping.
  • Retail observations.
  • Retail census surveys.
Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting findings.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Work/home based in-depth interviews.
  • Venue-based in-depth interviews
  • Online in-depth interviews
  • Telephone in-depth interviews
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (shop accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Direct Field Resources

  • Burundi.
  • Cote D’Ivoire.
  • Democratic Republic of Congo.
  • Ethiopia.
  • Ghana.
  • Kenya.
  • Mozambique.
  • Nigeria.
  • Rwanda.
  • Senegal.
  • South Africa.
  • Sudan.
  • Tanzania.
  • Uganda.
  • Zambia.
  • Zimbabwe.
Industry Exclusions

  • None.
Survey Products

  • Research hardware tools (e.g. eye scanning equipment).
  • Omnibus (Africa).
  • Panel (Africa).
  • Syndicated continuous tracking (Africa).




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