MarketMonitor Marketing Consultants

MarketMonitor Marketing Consultants

A fully-serviced marketing research agency based in Qatar, MarketMonitor are the eyes and ears for your business and marketing prospects in the country and other Middle East, Africa and Asia markets. We provide deep market knowledge and help strengthen your strategy decisions by employing the latest tools in research to mine critical consumer insights and trends.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: QAT02WRA Category: Tags: ,

Description

Profile Summary

A fully-serviced marketing research agency based in Qatar, MarketMonitor are the eyes and ears for your business and marketing prospects in the country and other Middle East, Africa and Asia markets. We provide deep market knowledge and help strengthen your strategy decisions by employing the latest tools in research to mine critical consumer insights and trends.

Our rich and diverse repository of experts lends us a global outlook and makes us a one-stop-shop for all your bespoke research needs. We operate in the region through a close-knit network of research hubs in 18 countries, which boasts 40 research professionals and 12 specialists in qualitative research.

 
Quantitative Research

In-house Consulting Capabilities

  • None.

 

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Programming/hosting (online) questionnaire.
  • Coding of responses to open ended questions.
Data Collection Methods

  • Paper aided personal interviewing (including data entry).
  • Computer aided personal interviewing.
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (respondents self-complete) – CAWI.
  • Computer aided telephone interviewing – CATI/WATI.
  • Mystery shopping.
  • Retail observations.
  • Retail census surveys.
 
Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Work/home based in-depth interviews.
  • Venue-based in-depth interviews
  • Online in-depth interviews
  • Telephone in-depth interviews
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (shop accompaniment).
 
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Direct Field Resources

  • Egypt.
  • Kuwait.
  • Lebanon.
  • Qatar.
  • Saudi Arabia.
  • United Arab Emirates.
Industry Exclusions

  • None.
 

Survey Products

  • None.

 

 

 
 

Summary Info

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Year founded:

Joined WRA in:

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