The Truth International

The Truth International is a quality conscious organization established in April 2020 aimed at providing cutting-edge empirical researches, conducting marketing, market surveys, qualitative and quantitative assessments with transparency, for individual clients as well as reputed small, medium and large concerns countrywide and internationally. The Truth International team comprises qualified seasoned in-house researchers and statisticians as well as IT experts fully equipped with state-of-the-art techniques of social sciences and tools of qualitative and quantitative market research.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: presentation.
  • Qual: presentation.

Including any preceding tasks leading up to this service level.

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Item ID: PAK03WRA Category: Tags: ,


Profile Summary


The Truth International offers to conduct cutting-edge researches for its valued clients, whether it’s business, health, agriculture, infrastructure, technology, anthropology, marketing or any field of study.


The Truth International offers robust and quality-oriented marketing research including surveys, to its clients as a multi-step process. We offer precise solutions and strategies for successful product choices and launches to our reputed clients.


We offer scrutiny and analysis of existing researches to gauge on behalf of our learned clients so as to advice viz a viz their existing strategies and to ensure that these are robust in quality and follow the essential norms of transparency that every citizen and client expects.


  • Quality conscious individuals and entrepreneurs.
  • Scientific institutions in the public and private sectors.
  • Businessmen.
  • International business concerns.
  • University and research institutions.
  • Government organizations and independent think tanks.
  • International not-for-profit organizations and local civil Societies.
  • Organizations and citizens at large.


  • Robust research.
  • Cutting edge qualitative and quantitative techniques.
  • Empirical and unbiased analysis.
  • Technological data analytics.
  • Anticipated strategies and solutions.
Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products

  • Publications.
  • Syndicated continuous tracking .
Direct Field Resources

  • Pakistan.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Automated reporting/charting.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Industry Sectors

  • Agriculture.
  • Energy.
  • Healthcare.
Industry Exclusions

  • None.
Other B2B Services

  • Business strategy consulting.
  • Communications consulting.
  • Credit reporting, business risk analysis.
  • Direct marketing.
  • Investment consultancy.
  • Management consulting.
  • Merchandising.
  • Public relations.
  • Training.

Summary Info

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Year founded:

Joined WRA in:

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