4FRONT Research & Strategy Limited

4FRONT Research & Strategy Limited is a dynamic, independent full-service market research and insight agency, which provides optimized outputs to help clients make the right business decisions. A full-fledged Nigeria market and social research firm in all facets, 4FRONT provides data collection services, project management and complete insight delivery. We are a modern and smart market research firm that offers client-centred insights for business growth. We are passionate, innovative and dedicated. We are also followers of emerging technologies that deliver quality, results and prompt service.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: NGA06WRA Category: Tags: ,

Description

Profile Summary

4FRONT offers a full range of market research services that cut across advertising agencies, healthcare and pharmaceutical companies, FMCG companies, retail companies, automotive companies, telecom service providers, media companies, governments, cooperatives, consumer durables, banking, insurance and finance companies, technology companies and many other diverse industries. 4FRONT boasts of research professionals who have garnered over a decade cognate experience in providing high quality business intelligence.

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Interactive voice response (IVR).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products

  • Omnibus.
  • Research software tools.
Direct Field Resources

  • Angola.
  • Benin.
  • Botswana.
  • Burkina Faso.
  • Cameroon.
  • Chad.
  • Egypt.
  • Ethiopia.
  • Gabon.
  • Ghana.
  • Guinea.
  • Ivory Coast.
  • Kenya.
  • Madagascar.
  • Mali.
  • Morocco.
  • Mozambique.
  • Niger.
  • Nigeria.
  • Rwanda.
  • Senegal.
  • Sierra Leone.
  • South Africa.
  • Sudan.
  • Tanzania.
  • Togo.
  • Uganda.
  • Zambia.
  • Zimbabwe.
Standalone Piecemeal Research Services
 
Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Automated reporting/charting.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
 
 
Qualitative

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Industry Sectors
 
Specialisations

  • No specific specialisations.
 
 
Industry Exclusions

  • None.
Other B2B Services

  • Advertising.
  • Business strategy consulting.
  • Direct marketing.
  • Merchandising.
  • Training.

Additional information

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