4FRONT Research & Strategy Limited
4FRONT Research & Strategy Limited is a dynamic, independent full-service market research and insight agency, which provides optimized outputs to help clients make the right business decisions. A full-fledged Nigeria market and social research firm in all facets, 4FRONT provides data collection services, project management and complete insight delivery. We are a modern and smart market research firm that offers client-centred insights for business growth. We are passionate, innovative and dedicated. We are also followers of emerging technologies that deliver quality, results and prompt service.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting piecemeal quant research services.
- Supporting piecemeal qual research services.
- Non research B2B services.
- Quant: fieldwork with (if relevant) data entry.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
4FRONT offers a full range of market research services that cut across advertising agencies, healthcare and pharmaceutical companies, FMCG companies, retail companies, automotive companies, telecom service providers, media companies, governments, cooperatives, consumer durables, banking, insurance and finance companies, technology companies and many other diverse industries. 4FRONT boasts of research professionals who have garnered over a decade cognate experience in providing high quality business intelligence.
Quantitative Research
- Survey (methodology designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
- Fieldwork with or without data entry.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting/tracking.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI/WATI).
- Interactive voice response (IVR).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail audits.
- Retail observations.
- Shop tests.
- Retail census.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Online.
- Offline.
- Omnibus.
- Research software tools.
- Angola.
- Benin.
- Botswana.
- Burkina Faso.
- Cameroon.
- Chad.
- Egypt.
- Ethiopia.
- Gabon.
- Ghana.
- Guinea.
- Ivory Coast.
- Kenya.
- Madagascar.
- Mali.
- Morocco.
- Mozambique.
- Niger.
- Nigeria.
- Rwanda.
- Senegal.
- Sierra Leone.
- South Africa.
- Sudan.
- Tanzania.
- Togo.
- Uganda.
- Zambia.
- Zimbabwe.
Quantitative
- Translation of field documents and responses to open ended questions.
- Programming and (if relevant) hosting questionnaire.
- Data tabulations.
- Advanced statistical analyses.
- Automated reporting/charting.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
Qualitative
- Translation of DG and screener.
- Simultaneous translation.
- English transcripts.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
Specialisations
- No specific specialisations.
Industry Exclusions
- None.
- Advertising.
- Business strategy consulting.
- Direct marketing.
- Merchandising.
- Training.
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | |
| Countries: | Angola, Benin, Botswana, Burkina Faso, Cameroon, Chad, Egypt, Ethiopia, Gabon, Ghana, Guinea, Ivory Coast, Kenya, Madagascar, Mali, Morocco, Mozambique, Niger, Nigeria, Rwanda, Senegal, Sierra Leone, South Africa, Sudan, Tanzania, Togo, Uganda, Zambia, Zimbabwe |
| Resident operations: | |
| Service types: | Quantitative, Qualitative, Secondary research, Supporting services, Non research services |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| Fieldwork tools: | Audio recording equipment, Audiovisual recording equipment, Handheld devices |
| In-house resident facilities (this listing): |
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