Simple Lógica Investigación

We focus our activity on the development of plans and consulting of market and sociological research (design, data collection, analysis and preparation of report) but we also offer fieldwork-only services, giving priority to the quality and commitment to customer service.

We provide solutions: our research team will advise you on the choice of the best methodologies and techniques, according to your research objectives. Our fieldwork team will assist you to make the most of the fieldwork part, advising you on the sample, questionnaire length, methodology, codifications, etc., always meeting deadlines with competitive prices.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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SKU: ESP03WRA Category: Tags: ,

Description

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analysis.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Shop tests.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.*
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.*

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Publications.
  • Omnibus.
Direct Field Resources

  • Portugal.
  • Spain.
Excluded Industry Sectors

  • Fashion.
  • Furniture and furnishings.
  • Healthcare (incl. medical services and pharmaceuticals).
  • Capital equipment.
  • Information technology and communication (ITC).
  • Luxury goods (high-end beauty products, fragrances, jewellery etc.).
  • Petrol, oil, gas, petrochemicals.
 

Additional information

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