The Research Group & Observation Baltimore

The Research Group is a full-service qualitative research company. Observation Baltimore, a division of The Research Group, is a field service research facility.

Service Range

  • Qualitative primary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: USA17WRA Category: Tags: ,


Observation Baltimore’s recruiting team is our core strength. Observation Baltimore’s rigorous recruitment practices are conducted utilizing current industry technology, supported by traditional telephone procedures. As projects require creativity, our capabilities include social media blasts, database poling, professional networking, referrals, association outreach, and field visits. Our robust, fresh pool of database prospects are meticulously tracked and maintained. Observation Baltimore staff are in compliance with NIH Human Research Protection and DOD PII and PHI Certifications.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Telephone indepth interviews.
  • Online bulletin boards.

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Industry experts, professionals, specialists, industry observers.
Direct Field Resources

  • United States.
Standalone Piecemeal Research Services


  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.

Excluded Industry Sectors

  • None.

Summary Info

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