Criba Research SA

Criba is a company dedicated to market research, development of strategies and public opinion polls. It was established in 2003 and its founders and directors – Ariana Mathieu and Anabela Pinto- have over 20 years of experience in local, regional and international projects. The company’s staff is highly qualified and has a thorough and solid knowledge of Latin-American public behaviors. Projects are developed and implemented in accordance with thorough quality controls and non-disclosure agreements.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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Item ID: ARG01WRA Category: Tags: ,

Description

We at Criba are much more than suppliers, our involvement in the entire process, from initial briefings to the final findings, result in trustful and mutually cooperative relationships. This is what characterizes our service. We have been on a great journey for almost 20 years, interacting with different profiles, cultures and markets, where innovation and quality are the key towards long term relationships with clients and partners.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.*
  • Raw data file preparation.*
  • Data tabulations.*
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Interactive voice response (IVR).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Argentina.
  • Chile.

Standalone Piecemeal Research Services

Quantitative

  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Summary reporting.
  • Full reporting.

Qualitative

  • Translation of DG and screener.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
 
Excluded Industry Sectors

  • Petrol, oil, gas, petrochemicals.

Summary Info

Member type:

Geographical coverage:

Countries:

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Resident operations:

Service types:

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Year founded:

Joined WRA in:

Full time staff in listed country:

In-house resident facilities (this listing):

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