Outsights-in

Outsights-in is a “One stop shop” for your the entire range of decision making support. We have 60+ years collective experience enabling fortune 500 companies to grow. Prior senior leadership positions at influential global consultancies and agencies viz. IMaCS, TNS, AC Nielsen, IDC, F&S, AMI-Partners, Vodafone. Our sweet spot: sensing outsights, activating data-driven insights, and then act upon the insights.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Quant: presentation.
  • Qual: presentation.

Including any preceding tasks leading up to this service level.

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SKU: IND26WRA Category: Tags: ,

Description

We enable technology, sales, marketing, and communication teams acquire new customers profitably, create outstanding customer experiences, and increase their brand advocacy. Very senior level active involvement in each project so that you are certain about your prospect’s business context, pain points, and purchase preferences. We uncover the steps taken in buying journey to increase your engagement and sales effectiveness. In the age of machine learning we value human touch. We humanize data by blending deep customer knowledge, advanced analytics and industry trends to deliver critical solutions for broadening your mission.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • GTM Strategy.
Direct Field Resources

  • Bangladesh.
  • India.
  • Malaysia.
  • Nepal.
  • Singapore.
Standalone Piecemeal Research Services
 
Quantitative

  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.
 
 
Qualitative

  • English transcripts.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
Excluded Industry Sectors

  • None.

Additional information

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