Africa Insights Research

Africa Insights Research is a fully fledged market research agency operating across Southern Africa and headquartered in Harare, Zimbabwe. We have well trained and experienced teams in Zimbabwe, South Africa, Zambia, Namibia, Mozambique, Botswana, Angola, Malawi, Ethiopia, Ghana and DRC. We have a proven track record of working with leading international research suppliers and consultancies. Africa Insights Research is a trusted partner for quality and cost effective data collection solutions in Africa.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: transcripts.

Including any preceding tasks leading up to this service level.

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Item ID: ZWE02WRA Category: Tags: ,


Africa Insights Research is an independent market intelligence consulting firm that provides pragmatic and forward-thinking advice to companies, organizations and global institutions, etc. The company was incorporated in August 2011 with its main objective being the provision of generalized and specialized research services. It is 100% locally owned and is owner managed by an experienced team with diverse work back grounds that complement each other to achieve a formidable and focused work spirit.

We are there to deliver insights extracted from key decision makers with the power to drive change by building on a solid understanding of your business and culture. Our research practitioners are highly trained experienced and are committed to collaborating with you in your business decisions and providing the assistance required to make those decisions successful. We thrive to gather high quality insight in order to influence the future, and introduce a reasonable level of predictability.

Nothing is more powerful than knowing what your market wants. Africa Insights Research is a modern wholly owned firm headquartered in Zimbabwe. Our research and strategy services truly help you determine where you are, where you want to be and how to get there.

AIR is an associate member of Mystery Shopping Providers Association MSPA-Europe & Africa.

Why Choose Africa Insights Research (AIR)?

Africa Insights Research offers fully integrated market and developmental research services through a hands-on, highly personalised approach and always delivers to you on time. Our partnership with Clients is built around:

  • Respect, honesty, integrity and flexibility.
  • Being passionate about Clients’ business.
  • A good appreciation of local and regional market dynamics.


Be the provider of a premier knowledge base of consumer insights, past, present and future in today’s competitive market in Africa.


Consult clients as dedicated partners, communicate with vision, clarity and confidence, and convert our clients’ customer data into information and actionable insights.


To be the partner of choice in guiding our clients in the right path by providing decision makers with relevant information for the right decisions.

Outlook Strategy

To provide authentic research insights from customers, consumers, leaders, influencers and to continually invest in modern technology.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Excluded Industry Sectors

  • None.
Direct Field Resources

  • Angola.
  • Botswana.
  • Democratic Republic of the Congo.
  • Eswatini (Swaziland).
  • Ethiopia.
  • Ghana.
  • Lesotho.
  • Malawi.
  • Mozambique.
  • Namibia.
  • Nigeria.
  • Rwanda.
  • South Africa.
  • Tanzania.
  • Uganda.
  • Zambia.
  • Zimbabwe.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Data tabulations.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
Other B2B Services

  • Call centre.

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