FWD Research

Friendly and client focused full service research agency. Supported by an independent Marking and PR Consultancy. Specialising in Financial Services, Automotive, Media and Retail sectors. Both qualitative and quantitative. Methodologically neutral approach to support business growth.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: GBR19WRA Category: Tags: ,

Description

Key Service

Broking Now! Background Broking Now! has for the past 12 years been the market leading omnibus study of general insurance brokers. We have conducted thousands of telephone and online interviews with brokers over this time. Broking Now! offers clients the following benefits:

  • Cost-effective but robust research solution.
  • Speedy turnaround of results.
  • Ability to buy as much or as little as required.
  • Ability to track findings over time.
  • The freedom to use results as you choose.
  • Ready to go charting saving in-house analysis time. Content Clients submit exclusive questions to FWD on a first come, first served basis each wave, up to a maximum interview length of 20 minutes.
  • Suggested content might include:
  • Questions for generation of PR stories.
  • Questions to generate content for speeches and conferences.
  • General market interest issues e.g. FSA compliance.
  • Track high level awareness of and attitudes towards a brand.
  • Measure awareness of an advertising campaign.
  • Measure specific below-the-line activity.
  • Specific strengths & weaknesses of company/ competitor.
  • Concept test bespoke product development issues, for example.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.*
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.*
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.*
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Omnibus.
Direct Field Resources

  • Australia.
  • France.
  • Germany.
  • Indonesia.
  • Italy.
  • Malaysia.
  • Philippines.
  • Singapore.
  • Spain.
  • Thailand.
  • United Kingdom.
  • United States.
  • Vietnam.
Standalone Piecemeal Research Services
 
Quantitative

  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.
 
 
Qualitative

  • English transcripts.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Training.
  • Public relations.
  • Business strategy consulting.
  • Communications consulting.

Additional information

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