Loyal Link Innovations

Loyal Link Innovations is your number one trusted partner in market and social research, data collection services, project support; and monitoring & evaluation in the East African region.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: UGA02WRA Category: Tags: ,


Loyal Link Innovations has a diverse team of associate consultants both individuals and above all international consultants with a varied range of skills and expertise to deliver on major assignments. We also offer any part of research services for those companies that do not need the whole research process. We endeavor to interpret findings and add value through observations and suggestions.

Loyal Link Innovations is committed to working with our clients to improve their ability to make informed timely decisions. We continuously invest in our quality control teams. We monitor the research process continually to ensure the quality standards are adhered to. Our standard quality checks are: 100% of questionnaires are checked for logic and completeness, 25% of fieldwork accompanied by a supervisor and 25% of fieldwork back checked by a supervisor, as well as a double-entry data capture system that assures 100% accuracy in data entry.

Our Core Values


  • Confidentiality – Research information remains the property of the client and is not to be divulged to a 3rd party without prior written consent.
  • Quality Controls – We deploy stringent controls to ensure the data collected is a true & fair representation of the target group’s opinions.
  • Honesty – We are reliable and trustworthy and deliver what we promise.


  • Relationships – We are committed to building a partnership with our clients creating mutually productive long-term relationships.
  • Respect – We actively consider the needs and culture of the clients and fit our methods accordingly.
  • Sharing – We are happy to readily share our research knowledge and experience.


  • We are passionate about research and therefore provide more than just figures. We strive to provide actionable insights. We are passionate about our profession and about the support that the right information can provide in decision making.


  • Customer care – We listen carefully to the clients problems and develop custom made solutions that are actionable.
  • Learning – We strive to continuously develop the knowledge of our business and the expertise of everyone in it.
  • Quality – We recognize the importance of the information we deliver and ensure that it is accurate and relevant.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Guide and screener development.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Direct Field Resources

  • Kenya.
  • Rwanda.
  • South Sudan.
  • Tanzania.
  • Uganda.

Standalone Piecemeal Research Services


  • Translation of field documents and responses to open ended questions.
  • Data tabulations.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.

  • Translation of DG and screener.
  • English transcripts.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.

Summary Info

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