Insightz India is a consumer insights company formed by experienced CI professionals with collective experience of more than 50 years. The company was formed out of passion to provide customers with best possible insights, which will help them to make their decisions fast and accurately. We have a strong and dedicated research and analysis team of highly qualified and experienced professionals with prior experience in working on several MNC market research and consulting firms like TNS, Nielsen, Frost & Sullivan, AMI Partners and IT companies like TCS.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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Item ID: IND21WRA Category: Tags: ,


Our USP is that we believe in the following 5 Mantras C – CUSTOMER FIRST – Customers are our first priority C – CARING – We care for our Customers C – COMMITMENT – We are committed to ourselves and to our customers C – CAPABILITY – We believe in our capability to produce the best results C – CATALYST – We work as a catalyst for the customers in their growth process.

Types of quantitative research solutions we offer: Brand Health Studies, Brand Track Customer Satisfaction Surveys, Employee Satisfaction Surveys, Market Size Estimation, Product Concept Testing, Advertising Research, Segmentation Studies, Usage & Attitude Studies, Consumer/Customer Profiling, Benchmarking Studies, Product Clinics, Need Gap Assessment, Pricing Research, Mystery Shopping, Idea Generation/Co-Creation Workshops.

Types of qualitative research solution we offer: Focus Group Discussions, In-Depth Interviews, Diads/Triads, Observation Ethnography Studies, Brainstorming Sessions.

Types of Analytics we offer: Cross Tabs, Multiple Regression Factor Analysis, Cluster Analysis, Time Series Analysis, Conjoint Analysis, Principal Component Analysis, Price Sensitivity KANO Model, Discriminant Analysis.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.*
  • Moderating.
  • Translation of guide and screener.*
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Bangladesh.
  • Egypt.
  • India.
  • Kenya.
  • Nepal.
  • Nigeria.
  • Saudi Arabia.
  • South Africa.
  • United Arab Emirates.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Management consulting.
  • Business strategy consulting.

Summary Info

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