FRAM Araştırma

We are boutique agency that offer consumer, industrial and product development(clinic) research as well as market potential/size consulting.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: TUR06WRA Category: Tags: ,

Description

Profile Summary

We use contemporary and customized research approaches to provide tactical and strategic insights in a commercial context; our greatest pleasure is to assist our clients to tackle their business challenge, then seeing the positive results in the marketplace.

We like to create long-term relationships where we work alongside our clients with four main steps:

  • ADAPTABLE – Instead of standard approaches, we offer custom solutions that we feel best meet your business challenge for the specific market you are in.
  • FAST – With our vast industry know-how and agile structure, we offer fast, well structured and to the point solutions.
  • EXPERIENCED – We combine industry experience with comprehensive surveying and rich analyses, to deliver breakthrough insights.
  • PARTNER – We work closely with our clients from the beginning of the study to delivery of the strategic insight.

We do not rest until we are fully satisfied with the output. We not only employ quantitative and qualitative research methods, we offer mixed methodologies to reach the desired output. We offer strong operational and organizational capabilities for Vehicle (Passenger Car/Truck/Light Commercial Vehicles) & Durable Clinics. We go after the right sample (consumer or Industrial/B2B) to reach high quality outputs. We are able to handle large, multi-layered or longitudinal projects.

We are enthusiastic about what we do and we love to hear from you to assist your project in Turkey!

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.*
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

* Outsourced.

Data Collection Methods

  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Shop tests.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Turkey.
Standalone Piecemeal Research Services
 
Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Automated reporting/charting.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
 
Qualitative

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
 
Industry Sectors
 
Specialisations

  • Automotive.
  • Consumer Durables.
  • FMCG.
 
 
Industry Exclusions

  • Healthcare.
  • Public Services.
Other B2B Services

  • Training.

Additional information

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