TSMR Co. Ltd
TSMR Co. Limited is a marketing research and consultancy firm based in Tanzania with 300+ field interviewers, and 20 telephone interviewers, dedicated to delivering insightful and data-driven research solutions. With a mission to provide the highest quality research services, TSMR empowers clients in diverse industries to make informed decisions and execute effective strategic planning.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting piecemeal quant research services.
- Supporting piecemeal qual research services.
- Quant: fieldwork with (if relevant) data entry.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Core services:
- Market research: includes product research, media and brand analysis, customer satisfaction surveys, and more. TSMR specializes in both qualitative and quantitative methods like CATI, CAPI, focus group discussions, and in-depth interviews. Uses advanced tools and techniques, including online surveys and systematic reviews.
- Social research: addresses needs assessment, program evaluations, political studies, and public opinion polls.
- Specialized services: pharmacovigilance consulting, tax and auditing services, and implementation research.
Innovative and Tailored Approaches:
- Client-Centric vision: focuses on delivering actionable insights tailored to clients’ needs.
- Emphasizes integrity, quality assurance, and leveraging technology for precise outcomes.
- Diverse Expertise and impact: Offers a wide range of services from pharmacovigilance to corporate governance advisory.
- Serves sectors like healthcare, education, governance, and behavioral sciences with evidence-based methodologies.
- Global Reach and local commitment: operates across multiple countries with a robust network. Deeply rooted in Tanzanian markets, providing localized insights that resonate with regional needs.
TSMR Co. Limited stands out for its dedication to transforming data into actionable insights, helping organizations navigate complexity, innovate, and achieve sustainable growth.
Quantitative Research
- Survey (methodology designing.
- Questionnaire designing.
- Sample plan development.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
- Fieldwork with or without data entry.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting/tracking.*
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
* Outsourced.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI/WATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Retail audits.
- Retail observations.
- Shop tests.
- Retail census.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting in writing.
- Full reporting in writing.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.
- Simultaneous translation to English.
- English transcripts.*
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Work place indepth interviews.
- Home based indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Online.
- Offline.
- None.
- Burundi.
- Democratic Republic of the Congo.
- Ethiopia.
- Kenya.
- Malawi.
- Nigeria.
- Republic of the Congo.
- Tanzania.
- Uganda.
- Zambia.
- Zimbabwe.
Quantitative
- Translation of field documents and responses to open ended questions.
- Programming and (if relevant) hosting questionnaire.
- Full reporting in writing.
Qualitative
- Translation of DG and screener.
- English transcripts.
- Full reporting in writing.
Industry Sectors
Specialisations
- Finance.
- FMCG.
- Healthcare.
Industry Exclusions
- None.
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | |
| Countries: | Burundi, DR Congo, Ethiopia, Kenya, Malawi, Nigeria, Republic of Congo, Tanzania, Uganda, Zambia, Zimbabwe |
| Resident operations: | |
| Service types: | Quantitative, Qualitative, Secondary research, Supporting services |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| Fieldwork tools: | Audio recording equipment, Audiovisual recording equipment, Handheld devices |
| In-house resident facilities (this listing): |
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