TSMR Co. Ltd

TSMR – We’re a competent and experienced social and marketing research company headquartered in Dar es Salaam, Tanzania. Our primary aim is achieving success for all clients by working in a timely, efficient and professional manner. We pride ourselves on our core values of honesty and transparency which helps us exceed client expectations every day.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: TZA01WRA Category: Tags: ,


Profile Summary

TSMR is a specialist market research agency helping national and international companies in making more informed and better decisions through a deep understanding of markets. We provide B2C and B2B services with expertise in various data collection techniques. The value proposition that our team will deliver includes:

  • Our competence and capacity in research in Tanzania and other African countries we cover.
  • Our competence and capacity in the development of recommendations.
  • Our experience. We can prove our ability to reduce research costs caused by typical inefficiencies.
  • Local and internationally experienced team.
  • Our capabilities:
  • We help clients save time by conducting research adopting best practices.
  • We highlight areas where cost savings can be made.
  • We listen, we discuss, we advise. Sounds obvious but we listen to your ideas, plans and objectives for your business.
  • TSMR has a trained team more than 500 researchers who are well versed in social and market research, pharmaceutical or health research in general and are trained to conduct expert IDIs, FGDs and other research types across Tanzania.


Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.*
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.*

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products

  • Omnibus.
  • Panel.
  • Publications.
  • Off the shelf survey templates.
Direct Field Resources

  • Democratic Republic of the Congo.
  • Ethiopia.
  • Kenya.
  • Republic of the Congo.
  • Tanzania.
  • Uganda.
  • Zambia.
  • Zimbabwe.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Full reporting in writing.

  • Translation of DG and screener.
  • English transcripts.
  • Full reporting in writing.

Industry Sectors

  • Finance.
  • FMCG.
  • Healthcare.
Industry Exclusions

  • None.

Summary Info

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Geographical coverage:


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Year founded:

Joined WRA in:

Full time staff in listed country:

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