Facta Research

Facta Mexico – based in Mexico City – is one of the leading, full-service market research, business intelligence and consulting firms with a particular emphasis on the healthcare industry in emerging markets. With headquarters in the US, our company provides insights into the competitive dynamics of emerging markets, with an acute awareness and timely exploitation of the opportunities and threats that arise in these regions.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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SKU: MEX02WRA Category: Tags: ,

Description

Facta understands the industry-specific, technical issues of healthcare-related research and is staffed by local people whose insights allow us to recognize opportunities invisible to outsiders.

Our advantage in this respect guarantees an appropriate interpretation of the observed local phenomena, fostering accurate and insightful analysis and contributing to the development of sound and successful marketing strategies.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Argentina.
  • Brazil.
  • Colombia.
  • Mexico.
  • United States.
  • Venezuela.
Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • B2B Services (e.g. consulting, legal services, advertising, media, PR etc.).
  • Construction/real estate.
  • Capital equipment.
  • Non-profit sector (clubs, charity, social development etc.).
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).

Additional information

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Year founded:

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