In 1989, when GS&MD – Gouvêa de Souza was created in Sao Paulo, Brazil was a very different country. It was closed to the world, primarily made of family companies with limited investment. Those were the times of the “lost decade” and of the increasing inflation, successive economic plans and market reserve. A moment far from ideal for creating a business based on a new vision of the market: retail as the engine of economy. Since then, the country has changed a lot and retail went through a true revolution. And Brazil has become the flavor of the month in the world market.
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