GS & MD Gouvea de Souza Marketing

In 1989, when GS&MD – Gouvêa de Souza was created in Sao Paulo, Brazil was a very different country. It was closed to the world, primarily made of family companies with limited investment. Those were the times of the “lost decade” and of the increasing inflation, successive economic plans and market reserve. A moment far from ideal for creating a business based on a new vision of the market: retail as the engine of economy.  Since then, the country has changed a lot and retail went through a true revolution. And Brazil has become the flavor of the month in the world market.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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SKU: BRA03WRA Category: Tags: ,

Description

In over 20 years, GS&MD – Gouvêa de Souza has been acknowledged by the market as an expert in retail, marketing and distribution. With a complete platform of products and services, it offers high level content and knowledge to help companies of all sectors to develop the best strategies for operating in the consumer market. In its activities of consulting, training & development, market Intelligence and business development, it brings analysis, studies, projections, views, insights, trends and practical knowledge that contribute to the expansion and maturation of the major companies in the country and consequently the Brazilian retailing market.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Brazil.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Management consulting.
 

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