Global Target Marketing Group of Companies
Global Target Marketing Corp. – based in Toronto, Canada – is a specialist marketing research and business strategy firm. Corporate experience goes across all major categories with emphasis on launching, revitalizing and enhancing brands and delivering revenue growth improvements. The company is highly skilled on B2C and B2B engagements.
The company is strategic with a disciplined focus on helping companies significantly build total volume, profit and brand equity.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Non research B2B services.
- Quant: fieldwork with (if relevant) data entry.
- Qual: moderating.
Including any preceding tasks leading up to this service level.
Description
Global Target Marketing Corp. has “global” experience having completed research assignments covering more than fifty countries. Our multi country experience has provided us with strategic vision on the acceptance of marketing offers across countries.
The firm has recognized subject matter expertise in the media/entertainment sector having worked with clients in North America and Europe. Corporate engagements have been completed with all major media including television, radio, newspapers, outdoor, magazines and place based “niche” media.
Quantitative Research
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail observations.
Qualitative Research
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Online.
- Offline.
- Canada.
- None.
- Management consulting.
Summary Info
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