InfoQuest B2B Customer Satisfaction Surveys

Why InfoQuest – based in Huddersfield, United Kingdom – leads the way in B2B customer satisfaction surveys.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: full report.
  • Qual: full report.

Including any preceding tasks leading up to this service level.

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  • Ultra high response rates for your B2B Customer Satisfaction Surveys. InfoQuest’s clients achieve an average worldwide response rate from hard to reach customers of over 70%.
  • Use lots of questions your survey – not just one. Pose up to 60 questions and statements with InfoQuest – Drill down and really analyse your business processes and your customer relationships.
  • We attribute your feedback. In B2B people buy from people. Each of your customers has a different perception.  And perception is everything.
  • And get expert help from InfoQuest. Most of our surveys include a full-day’s post-survey workshop with your senior team.  We’ve delivered these around the world.  And you can get a 10:1 ROI guarantee on the cost of your project.  No-one else offers all this.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.

  • Distributors, wholesalers and importers.
  • Raw material producers.
Research Products/Specialisations

  • B2B Research
Direct Field Resources

  • United Kingdom.
Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • B2B Services (e.g. consulting, legal services, advertising, media, PR etc.).
  • Construction/real estate.
  • Packaged fast moving consumer goods.
  • Education.
  • Electronics.
  • Entertainment (including sports).
  • Fashion.
  • Finance.
  • Furniture and furnishings.
  • Healthcare (incl. medical services and pharmaceuticals).
  • Hotels, restaurants, cafes; F&B.
  • Information technology and communication (ITC).
  • Luxury goods (high-end beauty products, fragrances, jewellery etc.).
  • Non-profit sector (clubs, charity, social development etc.).

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