Yöntem Research Consultancy

One of the more long-established research companies in Turkey. Yöntem’s motto is “proffessional research with an amateur enthusiasm”. Yöntem provides a full research service both in qualitative and quantitative areas.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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SKU: TUR05WRA Category: Tags: ,

Description

Yöntem is a boutique research company where all the senior researchers are active in all research projects. Yöntem’s human values and ethical principles are all above commercial concerns. Yöntem only provides the findings of the “reality”, not “desired figures” etc. Although Yöntem has both ISO 20252 quality certificate as well as Trustworthy Research Certificate (the local equivalent of ISO 20252), Yöntem’s quality standards are above and beyond such mandatory criteria.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.*
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Interactive voice response (IVR).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.*
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Publications.
  • Omnibus.
Direct Field Resources

  • Turkey.

Standalone Piecemeal Research Services
 
Quantitative

  • Translation of field documents and responses to open ended questions.
  • Data tabulations.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.
 
 
Qualitative

  • Translation of DG and screener.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
Excluded Industry Sectors

  • None.

Additional information

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