Acuity Market Research Limited

Acuity Market Research is a regional market research agency based in Kenya, with regional office services in Tanzania, Uganda, Nigeria, and South Africa. Our business also covers and operates in Sub Saharan Africa and we also support all international market research companies by providing global field & tab and data collection services.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: full report.
  • Qual: presentation.

Including any preceding tasks leading up to this service level.

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Item ID: KEN02WRA Category: Tags: ,


Acuity Market Research is a coming together of likeminded and experienced professionals within the worlds of marketing and research who promise superior business solutions and assured quality for all clients. I would like to emphasize that Acuity Market Research is dedicated to ensuring quality data acquisition and delivery while maintaining highest levels of time and cost alertness.

Acuity’s strength lies in employing cutting edge technology and expertise, customer orientation and satisfaction, integrity and quality data delivery while being costs conscious with the aim of helping our clients keep up with the market trends as well as maintain a competitive edge.

We are experienced in both quantitative and qualitative research:

  • Quantitative research such as U&A, concept testing, pricing research, brand tracking, brand reputation, brand equity measurement, volumetric estimation, shopper research, consumer segmentation, mystery shopper etc.
  • Qualitative research such as category exploration, triggers and barriers, brand equity, concept/advertising evaluation, ethnographic research, shopper understanding, mystery shopping, idea generation.
  • Our research techniques focus on: • online CLT • panel list recruitment, maintenance and interviewing • media monitoring • CAPI / CAWI • CATI • PAPI • FGD • ethnographies • observation interviews.
  • Our portfolio covers a large range of international field work procedures and processes: • international fieldwork standards from screening & recruiting, facility venue, transcription, coding frame, to compliance & quality control. • sampling & targeting design and setup of complex multi-country studies. • translation into local languages & programming, professional translation of questionnaires and programming in all local languages (DE frame online/offline and full data processing).

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.*
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Media monitoring.
Direct Field Resources

  • Angola.
  • Democratic Republic of Congo.
  • Egypt.
  • Ethiopia.
  • Ghana.
  • Ivory Coast.
  • Kenya.
  • Liberia.
  • Mauritius.
  • Morocco.
  • Mozambique.
  • Namibia.
  • Nigeria.
  • Rwanda.
  • Senegal.
  • South Africa.
  • Tanzania.
  • Uganda.
  • Zambia.
  • Zimbabwe.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Training.
  • Stock taking.
  • Advertising.
  • Call centre.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.

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