Unifyder Market Research

Unifyder MR is a consumer, healthcare and B2B panel company. Currently we serve more than 50+ market research firms, providing clients with global online sample from a panel of more than 10.5 million highly profiled respondents. Our team has more than a decade experience in the industry and is capable of handling B2B, B2C, healthcare (HCP) and patients market research studies with help of our proprietary panel, delivering more than 30K+ samples each month globally.
B2B and consumer panels include the US, Canada, LATAM, EU and APAC which are more than 40+ countries globally. Unifyder can help with a competitive cost with quality for all your MR projects, be it related to any operational services (survey scripting, data processing, etc.), sample needs (consumer, B2B, HCP – both patients and specialized physicians panel), multi-mode surveys, online (global), CATI/F2F (globally). Additionally, Unifyder strictly follows ESOMAR 28 and GDPR guidelines.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: IND34WRA Category: Tags: ,

Description

Profile Summary

A suite that meets your all research requirements:

  • Global coverage – 40+ countries for quantitative and quantitative projects.
  • Data collection service for healthcare, B2B and consumer segments.
  • Quality delivered on time.
  • Pay as you use – do you need support for a project? We will charge what we delivered – no project minimum charges!
  • Unifyder delivers high quality research works at minimum cost.

Unifyder has immense experience in handling quant and qual projects for our clients. Some of the methodologies we have worked on are online, CAPI, mobile ethnography, car clinics, CATI, FGDs, IDIs and eye tracking. Our capabilities are extensive, offering a wide array of services for both qualitative and quantitative market research projects.

Survey programming: feature-rich, intuitive and flexible surveys programming of complex conjoint and max diff designs, management of complex quota solutions, embedded audio/video testing, programming of surveys in over 40 languages, building of custom sliders, drag & drop, image magnifier and page turners, creating custom templates and survey layouts to reflect the client’s brand.

Quantitative research: CATI data collection, online data collection CAPI/PAPI, face to face data collection, clinics and CLTs, product placements, sensory tests, concept tests, product testing, store audits.

Qualitative research: focus group discussions F2F, One’o’Ones, Diads, Triad in-depth interviews, telephonic in-depth interviews, Skype interviews, ethnography studies, mobi-track studies.

Data processing: multiple and logistic regression, factor analysis, cluster analysis and market segmentation, conjoint analysis, discriminant function analysis, multidimensional scaling.

Data tabulation: we are experienced in using tabulation packages like: SPSS, WinCross and Quantum.

Our mission: “Providing the sharpest edge and the most comprehensive quality”. We believe that our clients’ success lies in having access to the right insights within the right context and hence we understand their needs and we will make sure they have the right one. We abide by our core values of being proactive and professional. Recognizing that people drive our success, we recognize them as our greatest assets making sure that people count.

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Sample plan development.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Interactive voice response (IVR).
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.*
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products

  • Omnibus.
  • Panel.
  • Research software tools.
  • Off the shelf survey templates.
  • Syndicated continuous tracking .
Direct Field Resources

  • India.
Standalone Piecemeal Research Services
 
Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
 
 
Qualitative

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting in writing.

Geographical Coverage Panels

Consumer Panel

  • Argentina.
  • Australia.
  • Austria.
  • Azerbaijan.
  • Bahrain.
  • Belgium.
  • Bolivia.
  • Bosnia & Herzegovina.
  • Botswana.
  • Brazil.
  • Bulgaria.
  • Cambodia.
  • Cameroon.
  • Canada.
  • Chile.
  • China.
  • Colombia.
  • Costa Rica.
  • Croatia.
  • Cuba.
  • Cyprus..
  • Czech Republic.
  • Denmark.
  • Ecuador.
  • Egypt.
  • Estonia.
  • Finland.
  • France.
  • Georgia.
  • Germany.
  • Ghana.
  • Greece.
  • Honduras.
  • Hong Kong.
  • Hungary.
  • Iceland.
  • India.
  • Indonesia.
  • Iran.
  • Iraq.
  • Ireland.
  • Israel.
  • Italy.
  • Japan.
  • Jordan.
  • Kenya.
  • Kuwait.
  • Liechtenstein.
  • Lithuania.
  • Luxembourg.
  • Malaysia.
  • Mexico.
  • Moldova.
  • Monaco.
  • Morocco.
  • Netherlands.
  • New Zealand.
  • Nigeria.
  • Norway.
  • Paraguay.
  • Peru.
  • Philippines.
  • Poland.
  • Portugal.
  • Qatar.
  • Romania.
  • Russia.
  • Saudi Arabia.
  • Singapore.
  • South Africa.
  • South Korea.
  • Spain.
  • Sweden.
  • Switzerland.
  • Taiwan.
  • Thailand.
  • Tunisia.
  • Turkey.
  • United Arab Emirates.
  • United Kingdom.
  • United States.
  • Venezuela.
  • Vietnam.
B2B Panel

  • Argentina.
  • Australia.
  • Austria.
  • Belgium.
  • Brazil.
  • Canada.
  • Chile.
  • China.
  • Denmark.
  • Egypt.
  • France.
  • Germany.
  • Greece.
  • Hong Kong.
  • Hungary.
  • Iceland.
  • India.
  • Indonesia.
  • Ireland.
  • Italy.
  • Japan.
  • Kuwait.
  • Malaysia.
  • Mexico.
  • Netherlands.
  • New Zealand.
  • Norway.
  • Peru.
  • Philippines.
  • Poland.
  • Portugal.
  • Qatar.
  • Russia.
  • Saudi Arabia.
  • Singapore.
  • South Africa.
  • South Korea.
  • Spain.
  • Sweden.
  • Switzerland.
  • Taiwan.
  • Thailand.
  • Turkey.
  • United Arab Emirates.
  • United Kingdom.
  • United States.
  • Vietnam.
Healthcare Panel

  • Australia.
  • Brazil.
  • Canada.
  • China.
  • Denmark.
  • France.
  • Germany.
  • Hong Kong.
  • India.
  • Indonesia.
  • Italy.
  • Japan.
  • Kuwait.
  • Malaysia.
  • Mexico.
  • New Zealand.
  • Qatar.
  • Russia.
  • Saudi Arabia.
  • Singapore.
  • South Africa.
  • South Korea.
  • Spain.
  • Sweden.
  • Switzerland.
  • Thailand.
  • Turkey.
  • United Arab Emirates.
  • United Kingdom.
  • United States.
Industry Sectors
 
Specialisations

  • Automotive.
  • Construction/Real Estate.
  • Fashion.
 
 
Industry Exclusions

  • None.
Other B2B Services

  • Credit reporting, business risk analysis.
  • Direct marketing.

Additional information

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